A data profile of the people who buy, follow and care about Documentary movies in Finland — modelled from more than twelve digital signal sources. Documentary movies has an estimated audience of 545,616 people in Finland.
Documentary movies has an estimated audience of 545,616 people in Finland. 54.2% are female, 45.8% are male, average age 43.4. Top brand affinities: Delfi (web portal), Postimees, Drama movies, Novel, Salma Hayek.
Top brand affinities include Delfi (web portal), Postimees, Drama movies, with strongest over-indexing on Delfi (web portal) (1.73× the country average).
Demographically, the Documentary movies audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Need for Security, Social Media Usage.
The typical Documentary movies fan in Finland is balanced, around 43.4 years old, with strong Need for Security tendencies and a notable affinity for Delfi (web portal).
The key figures that characterise the Documentary movies profile in Finland.
54.2% are female, 45.8% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 43.4 |
| Estimated audience size | 545,616 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 28% |
of the worldwide Documentary movies audience comes from Finland.
| Country | Share |
|---|---|
| United States | 23.4% |
| United Kingdom | 4.8% |
| India | 4.3% |
The strongest cross-interests of the Documentary movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Glenn Close | Movies & TV | 2.95× | ||
| 02 | Military history | Politics & Society | 2.86× | ||
| 03 | Salma Hayek | Movies & TV | 2.78× | ||
| 04 | Michael Jackson | Music & Radio | 2.05× | ||
| 05 | Postimees | News | 1.74× | ||
| 06 | Delfi (web portal) | Internet & Social Media | 1.73× | ||
| 07 | Angelina Jolie | Movies & TV | 1.71× | ||
| 08 | 7 päivää | News | 1.69× | ||
| 09 | Flower garden | Home & Garden | 1.69× | ||
| 10 | Digital television | Movies & TV | 1.59× | ||
| 11 | Flowering plant | Home & Garden | 1.58× | ||
| 12 | K-pop | Music & Radio | 1.56× | ||
| 13 | David Bowie | Music & Radio | 1.55× | ||
| 14 | Short story | Literature | 1.53× | ||
| 15 | Baroque pop | Music & Radio | 1.53× | ||
| 16 | Botany | Home & Garden | 1.53× | ||
| 17 | Novel | Literature | 1.52× | ||
| 18 | Drama movies | Movies & TV | 1.51× | ||
| 19 | Art film | Movies & TV | 1.51× | ||
| 20 | News broadcasting | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.15× | |
| Social Media Usage | JOY | 0.96× | |
| Urban Lifestyle | OPEN | 0.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.66× | |
| Patriotism | CONSERVATISM | 0.73× | |
| Urban Lifestyle | OPEN | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Documentary movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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