A data profile of the people who buy, follow and care about Documentary movies in Denmark — modelled from more than twelve digital signal sources. Documentary movies has an estimated audience of 893,735 people in Denmark.
Documentary movies has an estimated audience of 893,735 people in Denmark. 54.2% are female, 45.8% are male, average age 44.5. Top brand affinities: Nordlys, Microwave oven, Salma Hayek, David Attenborough, Karen Blixen.
Top brand affinities include Nordlys, Microwave oven, Salma Hayek, with strongest over-indexing on Nordlys (1.52× the country average).
Demographically, the Documentary movies audience skews balanced with an average age of 44.5, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality.
The typical Documentary movies fan in Denmark is balanced, around 44.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Nordlys.
The key figures that characterise the Documentary movies profile in Denmark.
54.2% are female, 45.8% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 44.5 |
| Estimated audience size | 893,735 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide Documentary movies audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 23.4% |
| United Kingdom | 4.8% |
| India | 4.3% |
The strongest cross-interests of the Documentary movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | POV (TV series) | Movies & TV | 3.12× | ||
| 02 | Glenn Close | Movies & TV | 2.85× | ||
| 03 | Salma Hayek | Movies & TV | 2.72× | ||
| 04 | Jude Law | Movies & TV | 2.58× | ||
| 05 | David Attenborough | Movies & TV | 2.46× | ||
| 06 | Kevin Costner | Movies & TV | 2.31× | ||
| 07 | Hugh Grant | Movies & TV | 2.30× | ||
| 08 | Influenza | Health | 2.12× | ||
| 09 | Hand washing | Home & Garden | 2.05× | ||
| 10 | Karen Blixen | Literature | 1.94× | ||
| 11 | Picture book | Literature | 1.86× | ||
| 12 | Quooker | Home & Garden | 1.83× | ||
| 13 | Microwave oven | Home & Garden | 1.73× | ||
| 14 | Aftonbladet | News | 1.65× | ||
| 15 | Home Decoration & Design | Home & Garden | 1.64× | ||
| 16 | Risk management | Business & Career | 1.60× | ||
| 17 | Tom Cruise | Movies & TV | 1.57× | ||
| 18 | Mission: Impossible | Movies & TV | 1.57× | ||
| 19 | Old age | Politics & Society | 1.56× | ||
| 20 | Nordlys | News | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.57× | |
| Early Adopter Mentality | POWER | 1.47× | |
| Urban Lifestyle | OPEN | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.75× | |
| Social Media Usage | JOY | 0.92× | |
| Luxury Orientation | PREMIUM | 1.22× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Documentary movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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