A data profile of the people who buy, follow and care about Action movies in Denmark — modelled from more than twelve digital signal sources. Action movies has an estimated audience of 729,179 people in Denmark.
Action movies has an estimated audience of 729,179 people in Denmark. 46.9% are female, 53.1% are male, average age 40.6. Top brand affinities: Mel Gibson, Stranger Things, WAVE (TV), Cat play and toys, David Attenborough.
Top brand affinities include Mel Gibson, Stranger Things, WAVE (TV), with strongest over-indexing on Mel Gibson (3.48× the country average).
Demographically, the Action movies audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Early Adopter Mentality, Travelling.
The typical Action movies fan in Denmark is balanced, around 40.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Mel Gibson.
The key figures that characterise the Action movies profile in Denmark.
46.9% are female, 53.1% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 46.9% |
| Male | 53.1% |
| Average age | 40.6 |
| Estimated audience size | 729,179 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 19% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 24% |
of the worldwide Action movies audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 18.9% |
| India | 5.4% |
| Japan | 4.9% |
The strongest cross-interests of the Action movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Masala film | Movies & TV | 3.77× | ||
| 02 | Mel Gibson | Movies & TV | 3.48× | ||
| 03 | Anime & Cosplay | Fashion & Accessoires | 2.13× | ||
| 04 | Rotten Tomatoes | Movies & TV | 2.12× | ||
| 05 | Jude Law | Movies & TV | 2.07× | ||
| 06 | Colin Firth | Movies & TV | 2.03× | ||
| 07 | Gaming | Games | 1.97× | ||
| 08 | Kevin Costner | Movies & TV | 1.91× | ||
| 09 | WAVE (TV) | Movies & TV | 1.87× | ||
| 10 | Tabletop role-playing game | Games | 1.82× | ||
| 11 | Party game | Games | 1.79× | ||
| 12 | David Attenborough | Movies & TV | 1.76× | ||
| 13 | Kaley Cuoco | Movies & TV | 1.74× | ||
| 14 | Hugh Grant | Movies & TV | 1.70× | ||
| 15 | Stranger Things | Movies & TV | 1.58× | ||
| 16 | Arnold Schwarzenegger | Movies & TV | 1.55× | ||
| 17 | Matthew McConaughey | Movies & TV | 1.55× | ||
| 18 | Cat play and toys | Pets & Animals | 1.52× | ||
| 19 | Jason Statham | Movies & TV | 1.51× | ||
| 20 | Anime and manga fandom | Literature | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.24× | |
| Travelling | THRILL | 1.12× | |
| Patriotism | CONSERVATISM | 0.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.73× | |
| Luxury Orientation | PREMIUM | 0.78× | |
| Urban Lifestyle | OPEN | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Action movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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