A data profile of the people who buy, follow and care about Action movies in Ireland — modelled from more than twelve digital signal sources. Action movies has an estimated audience of 673,131 people in Ireland.
Action movies has an estimated audience of 673,131 people in Ireland. 50.4% are female, 49.6% are male, average age 38.4. Top brand affinities: Speculative fiction.
Top brand affinities include Speculative fiction, with strongest over-indexing on Speculative fiction (1.56× the country average).
Demographically, the Action movies audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Patriotism, Travelling.
The typical Action movies fan in Ireland is balanced, around 38.4 years old, with strong Patriotism tendencies and a notable affinity for Speculative fiction.
The key figures that characterise the Action movies profile in Ireland.
50.4% are female, 49.6% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 38.4 |
| Estimated audience size | 673,131 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 21% | |
| 30-39 | 23% | |
| 40-49 | 22% | |
| 50+ | 15% |
of the worldwide Action movies audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 18.9% |
| India | 5.4% |
| Japan | 4.9% |
The strongest cross-interests of the Action movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Speculative fiction | Literature | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.94× | |
| Travelling | THRILL | 0.91× | |
| Need for Security | CONSERVATISM | 0.84× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.79× | |
| Design Affinity | PREMIUM | 0.80× | |
| Need for Security | CONSERVATISM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Action movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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