A data profile of the people who buy, follow and care about Action movies in Portugal — modelled from more than twelve digital signal sources. Action movies has an estimated audience of 1,649,937 people in Portugal.
The average Action movies fan in Portugal is 43.0 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Lily Collins, Bhojpuri language, Gulshan Kumar, with strongest over-indexing on Lily Collins (1.85× the country average).
Demographically, the Action movies audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Creativity, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 3 brand affinities and 20 regions tracked by Rascasse.
The typical Action movies fan in Portugal is balanced, around 43.0 years old, with strong Creativity tendencies and a notable affinity for Lily Collins.
The key figures that characterise the Action movies profile in Portugal.
53.2% are female, 46.8% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 43.0 |
| Estimated audience size | 1,649,937 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Action movies audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 18.9% |
| India | 5.4% |
| Japan | 4.9% |
Where the Action movies audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bragança District | ~20K | 1.08× | |
| 02 | Portalegre District | ~20K | 1.08× | |
| 03 | Guarda District | ~20K | 1.06× | |
| 04 | Beja District | ~30K | 1.05× | |
| 05 | Vila Real District | ~30K | 1.02× | |
| 06 | Évora District | ~30K | 1.02× | |
| 07 | Castelo Branco District | ~30K | 1.01× | |
| 08 | Viseu District | ~60K | 0.98× | |
| 09 | Azores | ~40K | 0.98× | |
| 10 | Viana do Castelo District | ~40K | 0.98× | |
| 11 | Lisbon District | ~500K | 0.97× | |
| 12 | Coimbra District | ~80K | 0.96× | |
| 13 | Madeira | ~50K | 0.96× | |
| 14 | Setúbal District | ~200K | 0.94× | |
| 15 | Faro District | ~100K | 0.94× | |
| 16 | Leiria District | ~80K | 0.94× | |
| 17 | Aveiro District | ~100K | 0.93× | |
| 18 | Porto District | ~300K | 0.92× | |
| 19 | Braga District | ~100K | 0.92× | |
| 20 | Santarém District | ~70K | 0.92× |
The strongest cross-interests of the Action movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lily Collins | Movies & TV | 1.85× | ||
| 02 | Gulshan Kumar | Business & Career | 1.58× | ||
| 03 | Bhojpuri language | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.98× | |
| Mindfulness | BALANCE | 0.97× | |
| Spirituality | BALANCE | 0.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.73× | |
| Indulgence | JOY | 0.74× | |
| Design Affinity | PREMIUM | 0.76× |
Action movies has an estimated audience of 1,649,937 people in Portugal, concentrated in Lisbon District and Porto District.
53.2% of Action movies fans are female, 46.8% are male, with an average age of 43.0 years.
Action movies fans show strongest brand affinity for Lily Collins (1.85×), Bhojpuri language (1.51×), and Gulshan Kumar (1.58×) over the country average.
Action movies fans in Portugal are most concentrated in Lisbon District (reach ~500K), Porto District (reach ~300K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Action movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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