A data profile of the people who buy, follow and care about Animated movies in Portugal — modelled from more than twelve digital signal sources. Animated movies has an estimated audience of 2,396,857 people in Portugal.
The average Animated movies fan in Portugal is 42.4 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Anime and manga fandom, Anime convention, Japanese art, with strongest over-indexing on Anime and manga fandom (1.51× the country average).
Demographically, the Animated movies audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Creativity, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 8 brand affinities and 20 regions tracked by Rascasse.
The typical Animated movies fan in Portugal is more female, around 42.4 years old, with strong Creativity tendencies and a notable affinity for Anime and manga fandom.
The key figures that characterise the Animated movies profile in Portugal.
57.6% are female, 42.4% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 42.4 |
| Estimated audience size | 2,396,857 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Animated movies audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 18.2% |
| Japan | 8.1% |
| China | 8.0% |
Where the Animated movies audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~1M | 1.32× | |
| 02 | Setúbal District | ~300K | 1.26× | |
| 03 | Porto District | ~500K | 1.04× | |
| 04 | Santarém District | ~100K | 1.04× | |
| 05 | Aveiro District | ~200K | 1.02× | |
| 06 | Bragança District | ~30K | 1.02× | |
| 07 | Faro District | ~200K | 1.01× | |
| 08 | Castelo Branco District | ~50K | 1.01× | |
| 09 | Portalegre District | ~30K | 1.01× | |
| 10 | Braga District | ~200K | 1.00× | |
| 11 | Coimbra District | ~100K | 1.00× | |
| 12 | Évora District | ~40K | 1.00× | |
| 13 | Guarda District | ~30K | 1.00× | |
| 14 | Beja District | ~40K | 0.99× | |
| 15 | Madeira | ~70K | 0.98× | |
| 16 | Vila Real District | ~40K | 0.98× | |
| 17 | Leiria District | ~100K | 0.97× | |
| 18 | Azores | ~60K | 0.97× | |
| 19 | Viseu District | ~80K | 0.95× | |
| 20 | Viana do Castelo District | ~60K | 0.95× |
The strongest cross-interests of the Animated movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Japanese art | Arts & Culture | 1.60× | ||
| 02 | Anime world | Games | 1.60× | ||
| 03 | Anime Expo | Literature | 1.60× | ||
| 04 | Anime convention | Literature | 1.53× | ||
| 05 | Anime & Cosplay | Fashion & Accessoires | 1.52× | ||
| 06 | Anime and manga fandom | Literature | 1.51× | ||
| 07 | Cosplay | Games | 1.51× | ||
| 08 | Miku Expo | Literature | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.06× | |
| Mindfulness | BALANCE | 1.01× | |
| Pet Ownership | JOY | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.76× | |
| Quality Awareness | PREMIUM | 0.76× | |
| Risk Appetite | THRILL | 0.77× |
Animated movies has an estimated audience of 2,396,857 people in Portugal, concentrated in Lisbon District and Porto District.
57.6% of Animated movies fans are female, 42.4% are male, with an average age of 42.4 years.
Animated movies fans show strongest brand affinity for Anime and manga fandom (1.51×), Anime convention (1.53×), and Japanese art (1.6×) over the country average.
Animated movies fans in Portugal are most concentrated in Lisbon District (reach ~1M), Porto District (reach ~500K), and Setúbal District (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Animated movies itself, the audience over-indexes on Anime convention (1.53×), Japanese art (1.6×), Cosplay (1.51×), and Anime & Cosplay (1.52×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Animated movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.