A data profile of the people who buy, follow and care about Anime & Cosplay in Portugal — modelled from more than twelve digital signal sources. Anime & Cosplay has an estimated audience of 265,164 people in Portugal.
Anime & Cosplay has an estimated audience of 265,164 people in Portugal. 44.4% are female, 55.6% are male, average age 31.3. Top brand affinities: Local news, Shōnen manga, Manga, Gothic fashion, Steam.
Top brand affinities include Local news, Shōnen manga, Manga, with strongest over-indexing on Local news (5.34× the country average).
Demographically, the Anime & Cosplay audience skews more male with an average age of 31.3, and over-indexes on personality traits such as Mindfulness, Career Orientation.
The typical Anime & Cosplay fan in Portugal is more male, around 31.3 years old, with strong Mindfulness tendencies and a notable affinity for Local news.
The key figures that characterise the Anime & Cosplay profile in Portugal.
44.4% are female, 55.6% are male, average age 31.3.
| Metric | Value |
|---|---|
| Female | 44.4% |
| Male | 55.6% |
| Average age | 31.3 |
| Estimated audience size | 265,164 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 28% | |
| 30-39 | 15% | |
| 40-49 | 13% | |
| 50+ | 7% |
of the worldwide Anime & Cosplay audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 22.2% |
| China | 19.4% |
| Japan | 16.4% |
The strongest cross-interests of the Anime & Cosplay audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shōnen manga | Literature | 9.00× | ||
| 02 | Costume party | Arts & Culture | 8.54× | ||
| 03 | Gothic fashion | Fashion & Accessoires | 7.78× | ||
| 04 | Mario Kart | Games | 7.75× | ||
| 05 | Local news | News | 5.34× | ||
| 06 | Comedy club | Movies & TV | 5.34× | ||
| 07 | Exfoliation (cosmetology) | Beauty & Wellness | 4.63× | ||
| 08 | Cosplay | Games | 4.39× | ||
| 09 | One Piece | Movies & TV | 4.32× | ||
| 10 | Steam | Games | 4.31× | ||
| 11 | Pokémon | Games | 4.07× | ||
| 12 | Manga | Literature | 3.66× | ||
| 13 | Disneyland | Travel & Leisure | 3.62× | ||
| 14 | Art exhibition | Arts & Culture | 3.17× | ||
| 15 | Role-playing games | Games | 2.70× | ||
| 16 | BP | Cars & Mobility | 2.49× | ||
| 17 | Anime movies | Movies & TV | 2.29× | ||
| 18 | Stand-up comedy | Movies & TV | 2.14× | ||
| 19 | Local food | Food & Beverages | 2.00× | ||
| 20 | Fine art | Business & Career | 1.78× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.73× | |
| Career Orientation | POWER | 1.53× | |
| Early Adopter Mentality | POWER | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.28× | |
| Tradition | CONSERVATISM | 0.49× | |
| Family Orientation | CONSERVATISM | 0.55× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Anime & Cosplay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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