A data profile of the people who buy, follow and care about Action movies in Italy — modelled from more than twelve digital signal sources. Action movies has an estimated audience of 11,019,664 people in Italy.
The average Action movies fan in Italy is 39.3 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Eddie Brock, Pakistan national cricket team, Ghostbusters (franchise), with strongest over-indexing on Eddie Brock (1.6× the country average).
Demographically, the Action movies audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Social Media Usage, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Action movies fan in Italy is more male, around 39.3 years old, with strong Social Media Usage tendencies and a notable affinity for Eddie Brock.
The key figures that characterise the Action movies profile in Italy.
44.8% are female, 55.2% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 44.8% |
| Male | 55.2% |
| Average age | 39.3 |
| Estimated audience size | 11,019,664 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 21% |
of the worldwide Action movies audience comes from Italy.
| Country | Share |
|---|---|
| United States | 18.9% |
| India | 5.4% |
| Japan | 4.9% |
Where the Action movies audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~2.5M | 1.26× | |
| 02 | Veneto | ~1M | 1.15× | |
| 03 | Aosta Valley | ~30K | 1.15× | |
| 04 | Trentino-Alto Adige/Südtirol | ~200K | 1.08× | |
| 05 | Molise | ~60K | 1.07× | |
| 06 | Lazio | ~1.5M | 1.05× | |
| 07 | Basilicata | ~100K | 1.03× | |
| 08 | Friuli-Venezia Giulia | ~200K | 0.99× | |
| 09 | Emilia-Romagna | ~900K | 0.97× | |
| 10 | Umbria | ~200K | 0.97× | |
| 11 | Piedmont | ~800K | 0.95× | |
| 12 | Tuscany | ~700K | 0.95× | |
| 13 | Marche | ~300K | 0.94× | |
| 14 | Abruzzo | ~200K | 0.94× | |
| 15 | Campania | ~1M | 0.93× | |
| 16 | Calabria | ~300K | 0.93× | |
| 17 | Liguria | ~300K | 0.92× | |
| 18 | Sardinia | ~300K | 0.91× | |
| 19 | Sicilia | ~900K | 0.90× | |
| 20 | Puglia | ~700K | 0.88× |
The strongest cross-interests of the Action movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Prime Minister of Pakistan | Politics & Society | 1.76× | ||
| 02 | Supercell (band) | Games | 1.67× | ||
| 03 | Sialkot | Travel & Leisure | 1.64× | ||
| 04 | Harold Ramis | Movies & TV | 1.64× | ||
| 05 | Pakistan Zindabad | Politics & Society | 1.62× | ||
| 06 | Indo-Iranian languages | Politics & Society | 1.61× | ||
| 07 | Eddie Brock | Literature | 1.60× | ||
| 08 | Pakistan national cricket team | Sports | 1.60× | ||
| 09 | Atlético Nacional | Sports | 1.60× | ||
| 10 | Anime world | Games | 1.58× | ||
| 11 | Prime Minister of Bangladesh | Politics & Society | 1.58× | ||
| 12 | Itachi Uchiha | Literature | 1.57× | ||
| 13 | Bhojpuri language | Politics & Society | 1.57× | ||
| 14 | Tagged | Internet & Social Media | 1.56× | ||
| 15 | Karachi Kings | Sports | 1.54× | ||
| 16 | Ghostbusters (franchise) | Movies & TV | 1.53× | ||
| 17 | Cricket clothing and equipment | Sports | 1.53× | ||
| 18 | James Cameron | Movies & TV | 1.52× | ||
| 19 | Sasuke Uchiha | Literature | 1.51× | ||
| 20 | Charlie's Angels (film) | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.97× | |
| Pet Ownership | JOY | 0.95× | |
| Extroversion | THRILL | 0.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.78× | |
| Indulgence | JOY | 0.82× | |
| Career Orientation | POWER | 0.83× |
Action movies has an estimated audience of 11,019,664 people in Italy, concentrated in Lombardy and Lazio.
44.8% of Action movies fans are female, 55.2% are male, with an average age of 39.3 years.
Action movies fans show strongest brand affinity for Eddie Brock (1.6×), Pakistan national cricket team (1.6×), and Ghostbusters (franchise) (1.53×) over the country average.
Action movies fans in Italy are most concentrated in Lombardy (reach ~2.5M), Lazio (reach ~1.5M), and Campania (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Action movies itself, the audience over-indexes on Pakistan national cricket team (1.6×), Ghostbusters (franchise) (1.53×), Supercell (band) (1.67×), and Sasuke Uchiha (1.51×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Action movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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