Action movies Audience in Italy
Action movies has an estimated audience of 11,019,664 people in Italy. 44.8% are female, 55.2% are male, average age 39.3. Top regions: Lombardy, Lazio, Veneto. Top brand affinities: Pakistan national cricket team, Eddie Brock, Ghostbusters (franchise), Supercell (band), Sasuke Uchiha.
The average Action movies fan in Italy is 39.3 years old, more male, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Veneto. Top brand affinities include Pakistan national cricket team, Eddie Brock, Ghostbusters (franchise), with strongest over-indexing on Pakistan national cricket team (1.6× the country average). Demographically, the Action movies audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic · Subtype: Movie genre
Demographics of Action movies fans
| Metric | Value |
|---|---|
| Female | 44.8% |
| Male | 55.2% |
| Average age | 39.3 |
| Estimated audience size | 11,019,664 |
Audience persona
The typical Action movies fan in Italy is more male, around 39.3 years old, with strong Extroversion tendencies and a notable affinity for Pakistan national cricket team.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 2,538,940 | 1.31× |
| Lazio | 1,451,315 | 1.08× |
| Veneto | 1,085,039 | 1.25× |
| Campania | 1,066,725 | 0.86× |
| Emilia-Romagna | 853,096 | 0.95× |
| Piedmont | 737,696 | 0.9× |
| Sicilia | 719,048 | 0.75× |
| Tuscany | 658,710 | 0.9× |
| Puglia | 476,711 | 0.63× |
| Trentino-Alto Adige/Südtirol | 270,042 | 1.29× |
| Marche | 208,731 | 0.76× |
| Liguria | 199,861 | 0.65× |
| Friuli-Venezia Giulia | 195,302 | 0.94× |
| Calabria | 182,554 | 0.54× |
| Abruzzo | 154,315 | 0.64× |
| Sardinia | 151,320 | 0.49× |
| Umbria | 142,125 | 0.8× |
| Basilicata | 121,737 | 1.21× |
| Molise | 86,609 | 1.66× |
| Aosta Valley | 67,411 | 2.4× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pakistan national cricket team | 1.6× | Sports |
| Eddie Brock | 1.6× | Literature |
| Ghostbusters (franchise) | 1.53× | Movies & TV |
| Supercell (band) | 1.67× | Games |
| Sasuke Uchiha | 1.51× | Literature |
| Itachi Uchiha | 1.57× | Literature |
| James Cameron | 1.52× | Movies & TV |
| Pakistan Zindabad | 1.62× | Politics & Society |
| Tagged | 1.56× | Internet & Social Media |
| Bhojpuri language | 1.57× | Politics & Society |
| Anime world | 1.58× | Games |
| Sialkot | 1.64× | Travel & Leisure |
| Indo-Iranian languages | 1.61× | Politics & Society |
| Cricket clothing and equipment | 1.53× | Sports |
| Harold Ramis | 1.64× | Movies & TV |
| Atlético Nacional | 1.6× | Sports |
| Karachi Kings | 1.54× | Sports |
| Prime Minister of Pakistan | 1.76× | Politics & Society |
| Prime Minister of Bangladesh | 1.58× | Politics & Society |
| Batangas | 1.54× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.44 |
| Community Orientation | OPEN | 1.31 |
| Social Media Usage | JOY | 1.27 |
| Luxury Orientation | PREMIUM | 1.05 |
| Risk Appetite | THRILL | 1.04 |
| LGBTQ+ Identity | OPEN | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.9% |
| India | 5.4% |
| Japan | 4.9% |
See Action movies audiences in other countries
More Movie genre audiences in Italy
- Comedy movies (23,544,279)
- Animated movies (12,952,513)
- Fantasy movies (12,599,797)
- Anime movies (12,066,379)
- Drama movies (11,865,741)
Frequently asked questions
How many fans does Action movies have in Italy?
Action movies has an estimated audience of 11,019,664 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Action movies fans?
44.8% of Action movies fans are female, 55.2% are male, with an average age of 39.3 years.
Which brands do Action movies fans like most?
Action movies fans show strongest brand affinity for Pakistan national cricket team (1.6×), Eddie Brock (1.6×), and Ghostbusters (franchise) (1.53×) over the country average.
Where do Action movies fans live in Italy?
Action movies fans in Italy are most concentrated in Lombardy (reach 2,538,940), Lazio (reach 1,451,315), and Veneto (reach 1,085,039). These three regions account for the largest share of the active audience.
What other brands do Action movies fans also like?
Beyond Action movies itself, the audience over-indexes on Eddie Brock (1.6×), Ghostbusters (franchise) (1.53×), Supercell (band) (1.67×), and Sasuke Uchiha (1.51×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Action movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.