Rascasse Audience Intelligence

Stranger Things Viewer Demographics in United States

Stranger Things has an estimated audience of 35.3M people in United States.

#3among TV series in United States
#5among movies & series in United States#45in Movies & TV

The average Stranger Things fan in United States is 34.4 years old, balanced, and lives primarily in California.

By number of fans, Stranger Things ranks #3 among the 4358 objects in TV series in United States — 3.7× the group median.

Its fans are 4.5 years younger than the group average of 38.9.

Women make up 50.9% of the fan base, 4.9 percentage points fewer than the group average.

Compared with the other 4357 objects in TV series, Stranger Things fans stand out for their interest in How I Met Your Mother, Depop and Universal Studios.

Interest is seasonal: January, June and December account for 40% of the year's searches, April is the quietest month.

Most fans live in California, Texas, Florida.

Top affinities include How I Met Your Mother, Breaking Bad, Depop, with strongest over-indexing on How I Met Your Mother (4.84× the country average).

Demographically, the Stranger Things audience skews balanced with an average age of 34.4, and over-indexes on personality traits such as Early Adopter Mentality, Pet Ownership.

The typical Stranger Things fan in United States is balanced, around 34.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for How I Met Your Mother.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
35.3M
in United States
Gender
50.9%♀
49.1% male
Age
34.4
average years
Country rank
#704
among all objects in United States
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Stranger Things viewers

50.9% are female, 49.1% are male, average age 34.4.

Fig. 02

Gender split

50.9%
Female
49.1%
Male
Demographic split for Stranger Things audience in United States
MetricValue
Female50.9%
Male49.1%
Average age34.4
Estimated audience size35.3M
Fig. 03

Age distribution

Ø 34.4
average years
Age distribution of the Stranger Things audience in United States
Age bracketShare%
16-2436%
25-3421%
35-4416%
45-5414%
55+12%
Fig. 04

Worldwide distribution

19.9%

of the worldwide Stranger Things audience comes from United States.

Worldwide audience distribution share by country for Stranger Things
CountryShare
United States19.9%
Brazil9.7%
India6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Stranger Things fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~600K1.18×
02Utah~400K1.18×
03Texas~3M1.16×
04Oklahoma~500K1.14×
05Indiana~800K1.13×
06New Jersey~1M1.12×
07New Mexico~300K1.12×
08West Virginia~200K1.12×
09Pennsylvania~1.5M1.11×
10Ohio~1.5M1.10×
11Illinois~1.5M1.09×
12Arkansas~300K1.08×
13Georgia~1.5M1.07×
14Arizona~900K1.07×
15North Carolina~1M1.06×
16Tennessee~800K1.05×
17Connecticut~400K1.05×
18Missouri~700K1.04×
19California~4.5M1.03×
20Michigan~1M1.03×
21Alabama~500K1.03×
22Nebraska~200K1.03×
23Colorado~600K1.02×
24Iowa~300K1.02×
25Oregon~500K1.01×
26Idaho~200K1.01×
27Virginia~900K1.00×
28Massachusetts~700K1.00×
29Nevada~300K1.00×
30Washington~800K0.99×
31Louisiana~500K0.99×
32Kansas~300K0.99×
33New Hampshire~100K0.99×
34Wisconsin~600K0.98×
35Maryland~600K0.97×
36Rhode Island~100K0.97×
37Delaware~100K0.97×
38New York~2M0.96×
39Florida~2M0.95×
40South Carolina~500K0.95×
41Mississippi~300K0.94×
42Minnesota~600K0.92×
43Maine~100K0.92×
44Montana~100K0.90×
45South Dakota~80K0.90×
46North Dakota~70K0.88×
47Alaska~70K0.88×
48Wyoming~50K0.83×
49Vermont~50K0.79×
50Hawaii~100K0.74×
Fig. 06

Affinity by region

Affinity by region — Stranger Things, United States
0.74×1.00×1.18×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Stranger Things audience vs. the country average
#·InterestCategoryAffinity×
01How I Met Your MotherMovies & TV4.84×
02Breaking BadMovies & TV4.68×
03DepopFashion & Accessoires4.09×
04Universal StudiosMovies & TV3.85×
05Game of ThronesMovies & TV3.64×
06Grey's AnatomyMovies & TV3.25×
07Anya Taylor-JoyMovies & TV3.11×
08Sabrina CarpenterMusic & Radio2.80×
09Madison BeerMusic & Radio2.80×
10CrunchyrollGames2.59×
11Harry PotterMovies & TV2.46×
12Anime and manga fandomLiterature2.38×
13Peppa PigKids & Family2.31×
14Obsessed (2009 film)Movies & TV2.27×
15BeetlejuiceMovies & TV2.22×
16Millie Bobby BrownMovies & TV1.89×
17PokémonGames1.87×
18ZendayaMovies & TV1.85×
19HBO MAXMovies & TV1.83×
20Michael JacksonMusic & Radio1.76×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Stranger Things audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Stranger Things audience vs. the country average · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.20×
Pet OwnershipJOY1.09×
SustainabilityBALANCE1.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Stranger Things audience vs. the country average · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.69×
Community OrientationOPEN0.81×
SpiritualityBALANCE0.83×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Stranger Things over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/stranger-things-22204” · Methodology