A data profile of the people who buy, follow and care about Action movies in Argentina — modelled from more than twelve digital signal sources. Action movies has an estimated audience of 1,984,134 people in Argentina.
Action movies has an estimated audience of 1,984,134 people in Argentina. 50.0% are female, 50.0% are male, average age 36.3. Top brand affinities: Otavalo (city), Arandas, Jalisco, Los Pichy Boys, Al Fondo Hay Sitio, Blockbuster (entertainment).
Top brand affinities include Otavalo (city), Arandas, Jalisco, Los Pichy Boys, with strongest over-indexing on Otavalo (city) (1.61× the country average).
Demographically, the Action movies audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as Risk Appetite, Career Orientation.
The typical Action movies fan in Argentina is balanced, around 36.3 years old, with strong Risk Appetite tendencies and a notable affinity for Otavalo (city).
The key figures that characterise the Action movies profile in Argentina.
50.0% are female, 50.0% are male, average age 36.3.
| Metric | Value |
|---|---|
| Female | 50.0% |
| Male | 50.0% |
| Average age | 36.3 |
| Estimated audience size | 1,984,134 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 23% | |
| 30-39 | 18% | |
| 40-49 | 15% | |
| 50+ | 17% |
of the worldwide Action movies audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 18.9% |
| India | 5.4% |
| Japan | 4.9% |
The strongest cross-interests of the Action movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Blockbuster (entertainment) | Movies & TV | 1.74× | ||
| 02 | Otavalo (city) | Travel & Leisure | 1.61× | ||
| 03 | Eva Santamaría | Music & Radio | 1.60× | ||
| 04 | Matthew Dellavedova | Sports | 1.59× | ||
| 05 | Naked and Afraid | Movies & TV | 1.55× | ||
| 06 | L. Frank Baum | Literature | 1.54× | ||
| 07 | National Endowment for the Arts | Arts & Culture | 1.54× | ||
| 08 | Al Fondo Hay Sitio | Movies & TV | 1.53× | ||
| 09 | Ang Lee | Movies & TV | 1.53× | ||
| 10 | Fidel Rueda Oficial | Music & Radio | 1.53× | ||
| 11 | sleek magazine | Arts & Culture | 1.52× | ||
| 12 | Arandas, Jalisco | Travel & Leisure | 1.51× | ||
| 13 | Los Pichy Boys | Music & Radio | 1.50× | ||
| 14 | Laura G | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.24× | |
| Career Orientation | POWER | 1.17× | |
| Indulgence | JOY | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.70× | |
| Individualism | JOY | 0.72× | |
| Design Affinity | PREMIUM | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Action movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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