A data profile of the people who buy, follow and care about Postimees in Finland — modelled from more than twelve digital signal sources. Postimees has an estimated audience of 496,965 people in Finland.
Postimees has an estimated audience of 496,965 people in Finland. 55.6% are female, 44.4% are male, average age 44.8. Top brand affinities: Trivago, AliExpress, Permanent makeup, Manicure, Airbnb.
Top brand affinities include Trivago, AliExpress, Permanent makeup, with strongest over-indexing on Trivago (2.49× the country average).
Demographically, the Postimees audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
The typical Postimees fan in Finland is more female, around 44.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Trivago.
The key figures that characterise the Postimees profile in Finland.
55.6% are female, 44.4% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 44.8 |
| Estimated audience size | 496,965 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 16% | |
| 30-39 | 26% | |
| 40-49 | 30% | |
| 50+ | 25% |
The strongest cross-interests of the Postimees audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Comedy club | Movies & TV | 5.92× | ||
| 02 | Permanent makeup | Beauty & Wellness | 4.71× | ||
| 03 | Manicure | Beauty & Wellness | 4.53× | ||
| 04 | Glenn Close | Movies & TV | 4.53× | ||
| 05 | Salma Hayek | Movies & TV | 4.44× | ||
| 06 | Artificial nails | Beauty & Wellness | 3.23× | ||
| 07 | World Rally Championship (video game series) | Games | 2.77× | ||
| 08 | AliExpress | Shopping | 2.65× | ||
| 09 | Hyundai | Cars & Mobility | 2.62× | ||
| 10 | Trivago | Travel & Leisure | 2.49× | ||
| 11 | Peugeot | Cars & Mobility | 2.40× | ||
| 12 | Renault | Cars & Mobility | 2.28× | ||
| 13 | Momondo | Travel & Leisure | 1.95× | ||
| 14 | Toyota | Cars & Mobility | 1.90× | ||
| 15 | Škoda Auto | Cars & Mobility | 1.80× | ||
| 16 | Documentary movies | Movies & TV | 1.74× | ||
| 17 | Audi | Cars & Mobility | 1.74× | ||
| 18 | Volkswagen | Cars & Mobility | 1.71× | ||
| 19 | Airbnb | Travel & Leisure | 1.65× | ||
| 20 | Home Appliances | Home & Garden | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.93× | |
| Quality Awareness | PREMIUM | 1.47× | |
| Travelling | THRILL | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.48× | |
| Pet Ownership | JOY | 0.61× | |
| Mindfulness | BALANCE | 0.65× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Postimees. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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