A data profile of the people who buy, follow and care about Momondo in Finland — modelled from more than twelve digital signal sources. Momondo has an estimated audience of 926,740 people in Finland.
Momondo has an estimated audience of 926,740 people in Finland. 69.6% are female, 30.4% are male, average age 50.3. Top brand affinities: Aurinkomatkat, Trivago, Finnair, Tjäreborg, TUI.
Top brand affinities include Aurinkomatkat, Trivago, Finnair, with strongest over-indexing on Aurinkomatkat (3.38× the country average).
Demographically, the Momondo audience skews more female with an average age of 50.3, and over-indexes on personality traits such as Need for Security, Travelling.
The typical Momondo fan in Finland is more female, around 50.3 years old, with strong Need for Security tendencies and a notable affinity for Aurinkomatkat.
The key figures that characterise the Momondo profile in Finland.
69.6% are female, 30.4% are male, average age 50.3.
| Metric | Value |
|---|---|
| Female | 69.6% |
| Male | 30.4% |
| Average age | 50.3 |
| Estimated audience size | 926,740 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 8% | |
| 30-39 | 13% | |
| 40-49 | 22% | |
| 50+ | 54% |
The strongest cross-interests of the Momondo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Trivago | Travel & Leisure | 4.42× | ||
| 02 | Skyscanner | Travel & Leisure | 3.86× | ||
| 03 | Tjäreborg | Travel & Leisure | 3.66× | ||
| 04 | Aurinkomatkat | Travel & Leisure | 3.38× | ||
| 05 | TUI | Travel & Leisure | 3.27× | ||
| 06 | AirBaltic | Travel & Leisure | 3.09× | ||
| 07 | K-supermarket | Shopping | 2.29× | ||
| 08 | Resort | Travel & Leisure | 2.08× | ||
| 09 | Finnair | Travel & Leisure | 2.03× | ||
| 10 | Tanssii tähtien kanssa | Movies & TV | 1.97× | ||
| 11 | Turun Sanomat | News | 1.95× | ||
| 12 | Viking Line | Cars & Mobility | 1.91× | ||
| 13 | K-market | Shopping | 1.91× | ||
| 14 | Hotels | Travel & Leisure | 1.77× | ||
| 15 | K-rauta | Shopping | 1.60× | ||
| 16 | Nature | Home & Garden | 1.58× | ||
| 17 | Clas Ohlson | Shopping | 1.58× | ||
| 18 | Nordic countries | Travel & Leisure | 1.54× | ||
| 19 | Lidl | Shopping | 1.53× | ||
| 20 | Sweden | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.24× | |
| Travelling | THRILL | 1.20× | |
| Urban Lifestyle | OPEN | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.56× | |
| Social Media Usage | JOY | 1.00× | |
| Urban Lifestyle | OPEN | 1.08× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Momondo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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