A data profile of the people who buy, follow and care about Turun Sanomat in Finland — modelled from more than twelve digital signal sources. Turun Sanomat has an estimated audience of 979,780 people in Finland.
Turun Sanomat has an estimated audience of 979,780 people in Finland. 60.3% are female, 39.7% are male, average age 45.1. Top brand affinities: Trivago, Momondo, LinkedIn, Fertilizer, Renewable energy.
Top brand affinities include Trivago, Momondo, LinkedIn, with strongest over-indexing on Trivago (2.08× the country average).
Demographically, the Turun Sanomat audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Quality Awareness, Tradition.
The typical Turun Sanomat fan in Finland is more female, around 45.1 years old, with strong Quality Awareness tendencies and a notable affinity for Trivago.
The key figures that characterise the Turun Sanomat profile in Finland.
60.3% are female, 39.7% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 45.1 |
| Estimated audience size | 979,780 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 27% | |
| 50+ | 31% |
The strongest cross-interests of the Turun Sanomat audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fertilizer | Home & Garden | 2.89× | ||
| 02 | Zoo | Kids & Family | 2.88× | ||
| 03 | Salma Hayek | Movies & TV | 2.39× | ||
| 04 | Dishwasher | Home & Garden | 2.33× | ||
| 05 | Motorboat | Cars & Mobility | 2.16× | ||
| 06 | Trivago | Travel & Leisure | 2.08× | ||
| 07 | Momondo | Travel & Leisure | 1.95× | ||
| 08 | Non-alcoholic beverage | Food & Beverages | 1.95× | ||
| 09 | Espresso | Food & Beverages | 1.80× | ||
| 10 | CNN | Movies & TV | 1.77× | ||
| 11 | Innovation | Business & Career | 1.75× | ||
| 12 | Veterinary medicine | Business & Career | 1.70× | ||
| 13 | Sustainable energy | Home & Garden | 1.59× | ||
| 14 | Renewable energy | Business & Career | 1.56× | ||
| 15 | Hardware store | Home & Garden | 1.55× | ||
| 16 | First-time buyer | Shopping | 1.54× | ||
| 17 | Internet & Social Media | 1.52× | |||
| 18 | Efficient energy use | Technology & Electronics | 1.52× | ||
| 19 | Skyscanner | Travel & Leisure | 1.51× | ||
| 20 | Single-family detached home | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.35× | |
| Tradition | CONSERVATISM | 1.28× | |
| Convenience Orientation | PREMIUM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.69× | |
| Pet Ownership | JOY | 0.78× | |
| Risk Appetite | THRILL | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Turun Sanomat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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