A data profile of the people who buy, follow and care about First-time buyer in Finland — modelled from more than twelve digital signal sources. First-time buyer has an estimated audience of 536,551 people in Finland.
First-time buyer has an estimated audience of 536,551 people in Finland. 61.7% are female, 38.3% are male, average age 48.5. Top brand affinities: First-time home buyer grant, Summer house, Holiday cottage, Starter home, Architecture & Design.
Top brand affinities include First-time home buyer grant, Summer house, Holiday cottage, with strongest over-indexing on First-time home buyer grant (7.35× the country average).
Demographically, the First-time buyer audience skews more female with an average age of 48.5, and over-indexes on personality traits such as Urban Lifestyle, Patriotism.
The typical First-time buyer fan in Finland is more female, around 48.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for First-time home buyer grant.
The key figures that characterise the First-time buyer profile in Finland.
61.7% are female, 38.3% are male, average age 48.5.
| Metric | Value |
|---|---|
| Female | 61.7% |
| Male | 38.3% |
| Average age | 48.5 |
| Estimated audience size | 536,551 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 12% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 46% |
of the worldwide First-time buyer audience comes from Finland.
| Country | Share |
|---|---|
| United States | 24.6% |
| United Kingdom | 7.5% |
| Japan | 4.9% |
The strongest cross-interests of the First-time buyer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | First-time home buyer grant | Home & Garden | 7.35× | ||
| 02 | Land lot | Home & Garden | 5.29× | ||
| 03 | Dining room | Home & Garden | 4.80× | ||
| 04 | Luxury real estate | Business & Career | 4.41× | ||
| 05 | Starter home | Home & Garden | 4.35× | ||
| 06 | Real estate broker | Home & Garden | 4.04× | ||
| 07 | Bedroom furniture | Home & Garden | 3.98× | ||
| 08 | Architecture & Design | Business & Career | 3.81× | ||
| 09 | Townhouse | Home & Garden | 3.75× | ||
| 10 | Property finder | Home & Garden | 3.47× | ||
| 11 | Summer house | Travel & Leisure | 3.40× | ||
| 12 | Modern architecture | Arts & Culture | 3.36× | ||
| 13 | Property | Home & Garden | 3.29× | ||
| 14 | Real property | Home & Garden | 3.26× | ||
| 15 | Danish design | Home & Garden | 3.03× | ||
| 16 | Holiday cottage | Travel & Leisure | 2.97× | ||
| 17 | Mortgage loans | Business & Career | 2.92× | ||
| 18 | Oikotie Asunnot | Home & Garden | 2.45× | ||
| 19 | Consumer electronics | Technology & Electronics | 1.59× | ||
| 20 | IKEA | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.43× | |
| Patriotism | CONSERVATISM | 1.23× | |
| Need for Security | CONSERVATISM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.69× | |
| Social Media Usage | JOY | 0.91× | |
| Need for Security | CONSERVATISM | 1.20× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for First-time buyer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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