A data profile of the people who buy, follow and care about Property in Finland — modelled from more than twelve digital signal sources. Property has an estimated audience of 555,733 people in Finland.
Property has an estimated audience of 555,733 people in Finland. 52.5% are female, 47.5% are male, average age 46.4. Top brand affinities: First-time buyer, Terraced house, Mortgage loans, Renewable energy, Solar energy.
Top brand affinities include First-time buyer, Terraced house, Mortgage loans, with strongest over-indexing on First-time buyer (3.29× the country average).
Demographically, the Property audience skews balanced with an average age of 46.4, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.
The typical Property fan in Finland is balanced, around 46.4 years old, with strong Luxury Orientation tendencies and a notable affinity for First-time buyer.
The key figures that characterise the Property profile in Finland.
52.5% are female, 47.5% are male, average age 46.4.
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 46.4 |
| Estimated audience size | 555,733 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 38% |
of the worldwide Property audience comes from Finland.
| Country | Share |
|---|---|
| United States | 23.2% |
| United Kingdom | 6.0% |
| Australia | 3.6% |
The strongest cross-interests of the Property audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | First-time buyer | Shopping | 3.29× | ||
| 02 | Real estate investing | Business & Career | 2.74× | ||
| 03 | Terraced house | Home & Garden | 2.06× | ||
| 04 | Home insurance | Business & Career | 2.06× | ||
| 05 | Efficient energy use | Technology & Electronics | 2.00× | ||
| 06 | Innovation | Business & Career | 1.97× | ||
| 07 | Motorboat | Cars & Mobility | 1.97× | ||
| 08 | Luxury real estate | Business & Career | 1.87× | ||
| 09 | Solar energy | Home & Garden | 1.82× | ||
| 10 | Single-family detached home | Home & Garden | 1.82× | ||
| 11 | Renewable energy | Business & Career | 1.75× | ||
| 12 | Employment agency | Business & Career | 1.75× | ||
| 13 | Solar power | Home & Garden | 1.72× | ||
| 14 | Mortgage loans | Business & Career | 1.70× | ||
| 15 | Tesla Motors | Cars & Mobility | 1.66× | ||
| 16 | Online banking | Business & Career | 1.65× | ||
| 17 | Business class | Travel & Leisure | 1.63× | ||
| 18 | Lawn mower | Home & Garden | 1.61× | ||
| 19 | Sustainable energy | Home & Garden | 1.57× | ||
| 20 | Škoda Auto | Cars & Mobility | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.59× | |
| Design Affinity | PREMIUM | 1.50× | |
| Family Orientation | CONSERVATISM | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.77× | |
| Pet Ownership | JOY | 0.78× | |
| Mindfulness | BALANCE | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Property. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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