A data profile of the people who buy, follow and care about Property in Norway — modelled from more than twelve digital signal sources. Property has an estimated audience of 1,198,165 people in Norway.
Property has an estimated audience of 1,198,165 people in Norway. 53.7% are female, 46.3% are male, average age 47.0. Top brand affinities: Biltema, Terraced house, Accounting, Modern architecture, Mortgage loans.
Top brand affinities include Biltema, Terraced house, Accounting, with strongest over-indexing on Biltema (1.61× the country average).
Demographically, the Property audience skews balanced with an average age of 47.0, and over-indexes on personality traits such as Quality Awareness, Career Orientation.
The typical Property fan in Norway is balanced, around 47.0 years old, with strong Quality Awareness tendencies and a notable affinity for Biltema.
The key figures that characterise the Property profile in Norway.
53.7% are female, 46.3% are male, average age 47.0.
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 47.0 |
| Estimated audience size | 1,198,165 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 17% | |
| 40-49 | 27% | |
| 50+ | 39% |
of the worldwide Property audience comes from Norway.
| Country | Share |
|---|---|
| United States | 23.2% |
| United Kingdom | 6.0% |
| Australia | 3.6% |
The strongest cross-interests of the Property audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Heat pump | Home & Garden | 2.60× | ||
| 02 | Real estate investing | Business & Career | 2.38× | ||
| 03 | Accounting | Business & Career | 2.32× | ||
| 04 | Web conferencing | Technology & Electronics | 2.20× | ||
| 05 | Headphones | Technology & Electronics | 2.15× | ||
| 06 | Luxury real estate | Business & Career | 1.95× | ||
| 07 | Terraced house | Home & Garden | 1.91× | ||
| 08 | First-time buyer | Shopping | 1.90× | ||
| 09 | Germany | Travel & Leisure | 1.75× | ||
| 10 | Innovation | Business & Career | 1.69× | ||
| 11 | Modern architecture | Arts & Culture | 1.67× | ||
| 12 | Garden furniture | Home & Garden | 1.66× | ||
| 13 | Biltema | Business & Career | 1.61× | ||
| 14 | Mortgage loans | Business & Career | 1.61× | ||
| 15 | Hairstyle | Beauty & Wellness | 1.60× | ||
| 16 | Renewable energy | Business & Career | 1.60× | ||
| 17 | Spar (retailer) | Shopping | 1.52× | ||
| 18 | Financial services | Business & Career | 1.52× | ||
| 19 | Pizza | Food & Beverages | 1.50× | ||
| 20 | Facebook Messenger | Internet & Social Media | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.51× | |
| Career Orientation | POWER | 1.40× | |
| Sustainability | BALANCE | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.93× | |
| Extroversion | THRILL | 0.94× | |
| Spirituality | BALANCE | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Property. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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