A data profile of the people who buy, follow and care about Property in Ireland — modelled from more than twelve digital signal sources. Property has an estimated audience of 1,044,603 people in Ireland.
Property has an estimated audience of 1,044,603 people in Ireland. 58.9% are female, 41.1% are male, average age 43.6. Top brand affinities: Screwfix, First-time buyer, Electric car, Motorcycles, Electric guitar.
Top brand affinities include Screwfix, First-time buyer, Electric car, with strongest over-indexing on Screwfix (1.6× the country average).
Demographically, the Property audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
The typical Property fan in Ireland is more female, around 43.6 years old, with strong Quality Awareness tendencies and a notable affinity for Screwfix.
The key figures that characterise the Property profile in Ireland.
58.9% are female, 41.1% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 43.6 |
| Estimated audience size | 1,044,603 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 23% | |
| 40-49 | 26% | |
| 50+ | 26% |
of the worldwide Property audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 23.2% |
| United Kingdom | 6.0% |
| Australia | 3.6% |
The strongest cross-interests of the Property audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Screwfix | Home & Garden | 1.60× | ||
| 02 | Electric car | Cars & Mobility | 1.60× | ||
| 03 | Motorcycles | Cars & Mobility | 1.60× | ||
| 04 | Car finance | Cars & Mobility | 1.60× | ||
| 05 | Single-family detached home | Home & Garden | 1.60× | ||
| 06 | NBA Finals | Sports | 1.60× | ||
| 07 | Certified Pre-Owned | Cars & Mobility | 1.60× | ||
| 08 | NBA playoffs | Sports | 1.60× | ||
| 09 | Czech Republic | Travel & Leisure | 1.60× | ||
| 10 | EuroMillions | Games | 1.60× | ||
| 11 | Malta | Travel & Leisure | 1.60× | ||
| 12 | Driver's license | Cars & Mobility | 1.59× | ||
| 13 | Electric guitar | Music & Radio | 1.57× | ||
| 14 | Twitch | Games | 1.57× | ||
| 15 | Online auction | Shopping | 1.57× | ||
| 16 | First-time buyer | Shopping | 1.56× | ||
| 17 | Terraced house | Home & Garden | 1.54× | ||
| 18 | Houzz | Home & Garden | 1.54× | ||
| 19 | John Deere | Cars & Mobility | 1.53× | ||
| 20 | Hong Kong | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.39× | |
| Design Affinity | PREMIUM | 1.33× | |
| DIY Mentality | THRILL | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.86× | |
| Spirituality | BALANCE | 0.88× | |
| Early Adopter Mentality | POWER | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Property. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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