A data profile of the people who buy, follow and care about Oikotie Asunnot in Finland — modelled from more than twelve digital signal sources. Oikotie Asunnot has an estimated audience of 1,259,024 people in Finland.
Oikotie Asunnot has an estimated audience of 1,259,024 people in Finland. 70.9% are female, 29.1% are male, average age 39.8. Top brand affinities: IKEA, Biltema, Terraced house, First-time buyer, JYSK.
Top brand affinities include IKEA, Biltema, Terraced house, with strongest over-indexing on IKEA (1.6× the country average).
Demographically, the Oikotie Asunnot audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.
The typical Oikotie Asunnot fan in Finland is more female, around 39.8 years old, with strong Quality Awareness tendencies and a notable affinity for IKEA.
The key figures that characterise the Oikotie Asunnot profile in Finland.
70.9% are female, 29.1% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 70.9% |
| Male | 29.1% |
| Average age | 39.8 |
| Estimated audience size | 1,259,024 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 21% |
The strongest cross-interests of the Oikotie Asunnot audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bonprix | Shopping | 3.28× | ||
| 02 | First-time buyer | Shopping | 2.45× | ||
| 03 | YouTube Music | Internet & Social Media | 2.28× | ||
| 04 | Ice cream | Food & Beverages | 2.03× | ||
| 05 | Swimming pool | Sports | 2.00× | ||
| 06 | Terraced house | Home & Garden | 1.93× | ||
| 07 | Single-family detached home | Home & Garden | 1.90× | ||
| 08 | Seafood | Food & Beverages | 1.77× | ||
| 09 | Trivago | Travel & Leisure | 1.75× | ||
| 10 | Candy | Food & Beverages | 1.74× | ||
| 11 | Flower bouquet | Home & Garden | 1.74× | ||
| 12 | Scandinavia | Travel & Leisure | 1.69× | ||
| 13 | Efficient energy use | Technology & Electronics | 1.69× | ||
| 14 | IKEA | Home & Garden | 1.60× | ||
| 15 | Danish design | Home & Garden | 1.59× | ||
| 16 | Biltema | Business & Career | 1.57× | ||
| 17 | JYSK | Home & Garden | 1.57× | ||
| 18 | Retro style | Fashion & Accessoires | 1.53× | ||
| 19 | Momondo | Travel & Leisure | 1.52× | ||
| 20 | Mortgage loans | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.62× | |
| Luxury Orientation | PREMIUM | 1.40× | |
| Family Orientation | CONSERVATISM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.73× | |
| Extroversion | THRILL | 0.75× | |
| Need for Security | CONSERVATISM | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Oikotie Asunnot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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