A data profile of the people who buy, follow and care about Retro style in Finland — modelled from more than twelve digital signal sources. Retro style has an estimated audience of 568,344 people in Finland.
Retro style has an estimated audience of 568,344 people in Finland. 75.3% are female, 24.7% are male, average age 42.6. Top brand affinities: Lidl, MTV, Oikotie Asunnot, Sunday, Price.
Top brand affinities include Lidl, MTV, Oikotie Asunnot, with strongest over-indexing on Lidl (1.73× the country average).
Demographically, the Retro style audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
The typical Retro style fan in Finland is more female, around 42.6 years old, with strong Patriotism tendencies and a notable affinity for Lidl.
The key figures that characterise the Retro style profile in Finland.
75.3% are female, 24.7% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 75.3% |
| Male | 24.7% |
| Average age | 42.6 |
| Estimated audience size | 568,344 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Retro style audience comes from Finland.
| Country | Share |
|---|---|
| United States | 23.0% |
| Japan | 10.7% |
| China | 6.9% |
The strongest cross-interests of the Retro style audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Boho-chic | Fashion & Accessoires | 2.71× | ||
| 02 | YouTube Music | Internet & Social Media | 2.24× | ||
| 03 | Handmade | Home & Garden | 2.18× | ||
| 04 | Nostalgia | Home & Garden | 2.14× | ||
| 05 | Vintage clothing | Fashion & Accessoires | 2.13× | ||
| 06 | Sellpy | Fashion & Accessoires | 2.13× | ||
| 07 | Handmade Crafts | Kids & Family | 2.09× | ||
| 08 | KappAhl | Fashion & Accessoires | 2.01× | ||
| 09 | Home Design | Home & Garden | 1.85× | ||
| 10 | Price | Shopping | 1.80× | ||
| 11 | Home Interiors | Home & Garden | 1.75× | ||
| 12 | Twitch | Games | 1.74× | ||
| 13 | Lidl | Shopping | 1.73× | ||
| 14 | Flea market | Home & Garden | 1.66× | ||
| 15 | Gift card | Shopping | 1.60× | ||
| 16 | Sunday | Home & Garden | 1.59× | ||
| 17 | MTV | Movies & TV | 1.55× | ||
| 18 | Oikotie Asunnot | Home & Garden | 1.53× | ||
| 19 | Etuovi.com | Home & Garden | 1.51× | ||
| 20 | Crochet | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.46× | |
| Early Adopter Mentality | POWER | 1.59× | |
| Travelling | THRILL | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.81× | |
| Social Media Usage | JOY | 0.84× | |
| Need for Security | CONSERVATISM | 1.05× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Retro style. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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