A data profile of the people who buy, follow and care about Price in Finland — modelled from more than twelve digital signal sources. Price has an estimated audience of 726,000 people in Finland.
Price has an estimated audience of 726,000 people in Finland. 54.2% are female, 45.8% are male, average age 41.7. Top brand affinities: Washing machine, Cat food, Biltema, Stockmann, Danske Bank.
Top brand affinities include Washing machine, Cat food, Biltema, with strongest over-indexing on Washing machine (6.46× the country average).
Demographically, the Price audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Pet Ownership, Individualism.
The typical Price fan in Finland is balanced, around 41.7 years old, with strong Pet Ownership tendencies and a notable affinity for Washing machine.
The key figures that characterise the Price profile in Finland.
54.2% are female, 45.8% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 41.7 |
| Estimated audience size | 726,000 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 21% | |
| 50+ | 30% |
of the worldwide Price audience comes from Finland.
| Country | Share |
|---|---|
| United States | 22.7% |
| Brazil | 6.0% |
| United Kingdom | 5.5% |
The strongest cross-interests of the Price audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Washing machine | Home & Garden | 6.46× | ||
| 02 | Cat food | Pets & Animals | 4.70× | ||
| 03 | Bonsai | Home & Garden | 2.76× | ||
| 04 | Backpack | Fashion & Accessoires | 2.35× | ||
| 05 | Accounting | Business & Career | 2.14× | ||
| 06 | YouTube Music | Internet & Social Media | 2.13× | ||
| 07 | Nostalgia | Home & Garden | 1.91× | ||
| 08 | Stockmann | Shopping | 1.85× | ||
| 09 | Hairstyle | Beauty & Wellness | 1.83× | ||
| 10 | London | Travel & Leisure | 1.82× | ||
| 11 | Retro style | Fashion & Accessoires | 1.80× | ||
| 12 | Tinder | Internet & Social Media | 1.70× | ||
| 13 | Estonia | Travel & Leisure | 1.69× | ||
| 14 | Technology & Electronics | 1.68× | |||
| 15 | Danske Bank | Business & Career | 1.66× | ||
| 16 | Dinner | Food & Beverages | 1.57× | ||
| 17 | Sustainable energy | Home & Garden | 1.54× | ||
| 18 | Drawing | Home & Garden | 1.53× | ||
| 19 | Biltema | Business & Career | 1.52× | ||
| 20 | Stand-up comedy | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.73× | |
| Individualism | JOY | 1.58× | |
| Family Orientation | CONSERVATISM | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.80× | |
| Extroversion | THRILL | 0.87× | |
| Career Orientation | POWER | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Price. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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