A data profile of the people who buy, follow and care about Price in Portugal — modelled from more than twelve digital signal sources. Price has an estimated audience of 2,540,123 people in Portugal.
The average Price fan in Portugal is 44.7 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include WhatsApp, OLX, Fnac, with strongest over-indexing on WhatsApp (1.69× the country average).
Demographically, the Price audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Indulgence, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Price fan in Portugal is more female, around 44.7 years old, with strong Indulgence tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Price profile in Portugal.
58.6% are female, 41.4% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 44.7 |
| Estimated audience size | 2,540,123 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 30% |
of the worldwide Price audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 22.7% |
| Brazil | 6.0% |
| United Kingdom | 5.5% |
Where the Price audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~1M | 1.28× | |
| 02 | Faro District | ~200K | 1.18× | |
| 03 | Setúbal District | ~300K | 1.11× | |
| 04 | Porto District | ~600K | 1.08× | |
| 05 | Santarém District | ~100K | 1.08× | |
| 06 | Madeira | ~80K | 1.02× | |
| 07 | Bragança District | ~30K | 1.02× | |
| 08 | Portalegre District | ~30K | 1.02× | |
| 09 | Leiria District | ~100K | 1.01× | |
| 10 | Guarda District | ~30K | 1.01× | |
| 11 | Beja District | ~40K | 1.00× | |
| 12 | Aveiro District | ~200K | 0.98× | |
| 13 | Coimbra District | ~100K | 0.98× | |
| 14 | Castelo Branco District | ~50K | 0.98× | |
| 15 | Vila Real District | ~50K | 0.98× | |
| 16 | Évora District | ~40K | 0.98× | |
| 17 | Viana do Castelo District | ~60K | 0.97× | |
| 18 | Azores | ~70K | 0.96× | |
| 19 | Viseu District | ~80K | 0.95× | |
| 20 | Braga District | ~200K | 0.94× |
The strongest cross-interests of the Price audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Europcar | Cars & Mobility | 2.14× | ||
| 02 | Risk management | Business & Career | 1.99× | ||
| 03 | Instant messaging | Internet & Social Media | 1.82× | ||
| 04 | EDreams | Travel & Leisure | 1.78× | ||
| 05 | Costume jewelry | Fashion & Accessoires | 1.75× | ||
| 06 | TAP Portugal | Travel & Leisure | 1.72× | ||
| 07 | Internet & Social Media | 1.69× | |||
| 08 | Real property | Home & Garden | 1.68× | ||
| 09 | Leggings | Fashion & Accessoires | 1.67× | ||
| 10 | Black Friday (shopping) | Shopping | 1.66× | ||
| 11 | Grocery store | Food & Beverages | 1.66× | ||
| 12 | CAC 40 | Business & Career | 1.66× | ||
| 13 | OLX | Shopping | 1.59× | ||
| 14 | Fnac | Shopping | 1.59× | ||
| 15 | Romance novels | Literature | 1.59× | ||
| 16 | Auchan | Shopping | 1.58× | ||
| 17 | Big Brother (TV series) | Movies & TV | 1.57× | ||
| 18 | Pizza | Food & Beverages | 1.57× | ||
| 19 | Fast food restaurants | Food & Beverages | 1.56× | ||
| 20 | TripAdvisor | Travel & Leisure | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.26× | |
| Price Sensitivity | PREMIUM | 1.23× | |
| Community Orientation | OPEN | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.90× | |
| Spirituality | BALANCE | 0.93× | |
| Family Orientation | CONSERVATISM | 0.93× |
Price has an estimated audience of 2,540,123 people in Portugal, concentrated in Lisbon District and Porto District.
58.6% of Price fans are female, 41.4% are male, with an average age of 44.7 years.
Price fans show strongest brand affinity for WhatsApp (1.69×), OLX (1.59×), and Fnac (1.59×) over the country average.
Price fans in Portugal are most concentrated in Lisbon District (reach ~1M), Porto District (reach ~600K), and Setúbal District (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Price itself, the audience over-indexes on OLX (1.59×), Fnac (1.59×), Auchan (1.58×), and Big Brother (TV series) (1.57×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Price. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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