Price Audience in Italy
Price has an estimated audience of 9,258,235 people in Italy. 52.4% are female, 47.6% are male, average age 44.0. Top brand affinities: Wine bar, Crystal healing, Miniskirt, Wine cocktail, Same-sex marriage.
Top brand affinities include Wine bar, Crystal healing, Miniskirt, with strongest over-indexing on Wine bar (18.05× the country average). Demographically, the Price audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Indulgence, Patriotism.
Category: Shopping · Type: Topic
Demographics of Price fans
| Metric | Value |
|---|---|
| Female | 52.4% |
| Male | 47.6% |
| Average age | 44.0 |
| Estimated audience size | 9,258,235 |
Audience persona
The typical Price fan in Italy is balanced, around 44.0 years old, with strong Indulgence tendencies and a notable affinity for Wine bar.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wine bar | 18.05× | Food & Beverages |
| Crystal healing | 15.15× | Health |
| Miniskirt | 14.66× | Fashion & Accessoires |
| Wine cocktail | 21.28× | Food & Beverages |
| Same-sex marriage | 14.12× | Kids & Family |
| Oncology | 9.03× | Health |
| Charm bracelet | 7.39× | Fashion & Accessoires |
| Instant messaging | 2.71× | Internet & Social Media |
| Ethanol | 5.3× | Health |
| Dentistry | 3.75× | Business & Career |
| Voucher | 3.16× | Shopping |
| CARE (relief agency) | 9.79× | Politics & Society |
| Dry cleaning | 11.65× | Home & Garden |
| General practitioner | 2.88× | Health |
| Bars | 1.51× | Travel & Leisure |
| Slovenia | 2.1× | Travel & Leisure |
| AutoScout24 | 1.9× | Cars & Mobility |
| Expert (company) | 2.58× | Shopping |
| Politics of China | 13.34× | Politics & Society |
| Rose | 3.31× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.33 |
| Patriotism | CONSERVATISM | 1.28 |
| Price Sensitivity | PREMIUM | 1.21 |
| Family Orientation | CONSERVATISM | 1.13 |
| Convenience Orientation | PREMIUM | 1.04 |
| Pet Ownership | JOY | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| Brazil | 6.0% |
| United Kingdom | 5.5% |
See Price audiences in other countries
More Shopping audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Price. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.