A data profile of the people who buy, follow and care about Price in Italy — modelled from more than twelve digital signal sources. Price has an estimated audience of 9,258,235 people in Italy.
Price has an estimated audience of 9,258,235 people in Italy. 52.4% are female, 47.6% are male, average age 44.0. Top brand affinities: WhatsApp, Personal finance, Wikipedia, Coop, Voucher.
Top brand affinities include WhatsApp, Personal finance, Wikipedia, with strongest over-indexing on WhatsApp (2.07× the country average).
Demographically, the Price audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.
The typical Price fan in Italy is balanced, around 44.0 years old, with strong Convenience Orientation tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Price profile in Italy.
52.4% are female, 47.6% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 52.4% |
| Male | 47.6% |
| Average age | 44.0 |
| Estimated audience size | 9,258,235 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 13% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 31% |
of the worldwide Price audience comes from Italy.
| Country | Share |
|---|---|
| United States | 22.7% |
| Brazil | 6.0% |
| United Kingdom | 5.5% |
The strongest cross-interests of the Price audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 2.68× | ||
| 02 | Voucher | Shopping | 2.63× | ||
| 03 | Modern architecture | Arts & Culture | 2.18× | ||
| 04 | Satire | Literature | 2.18× | ||
| 05 | Mediaset | Technology & Electronics | 2.17× | ||
| 06 | Internet & Social Media | 2.07× | |||
| 07 | Champagne | Food & Beverages | 1.94× | ||
| 08 | Adriatic Sea | Travel & Leisure | 1.89× | ||
| 09 | Coop | Food & Beverages | 1.88× | ||
| 10 | Innovation | Business & Career | 1.86× | ||
| 11 | Personal finance | Business & Career | 1.80× | ||
| 12 | Instant messaging | Internet & Social Media | 1.80× | ||
| 13 | Discounts and allowances | Shopping | 1.80× | ||
| 14 | SuperEnalotto | Games | 1.70× | ||
| 15 | Financial services | Business & Career | 1.70× | ||
| 16 | Slovenia | Travel & Leisure | 1.70× | ||
| 17 | Volunteering | Politics & Society | 1.66× | ||
| 18 | Singer-songwriter | Music & Radio | 1.61× | ||
| 19 | AutoScout24 | Cars & Mobility | 1.60× | ||
| 20 | Black Friday (shopping) | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.58× | |
| Family Orientation | CONSERVATISM | 1.39× | |
| Indulgence | JOY | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.76× | |
| Extroversion | THRILL | 0.88× | |
| Sports Activity | POWER | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Price. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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