A data profile of the people who buy, follow and care about Price in Denmark — modelled from more than twelve digital signal sources. Price has an estimated audience of 1,724,963 people in Denmark.
Price has an estimated audience of 1,724,963 people in Denmark. 52.3% are female, 47.7% are male, average age 46.4. Top brand affinities: Elgiganten, Germany, Škoda Auto, Concerts, Terraced house.
Top brand affinities include Elgiganten, Germany, Škoda Auto, with strongest over-indexing on Elgiganten (1.97× the country average).
Demographically, the Price audience skews balanced with an average age of 46.4, and over-indexes on personality traits such as Family Orientation, Need for Security.
The typical Price fan in Denmark is balanced, around 46.4 years old, with strong Family Orientation tendencies and a notable affinity for Elgiganten.
The key figures that characterise the Price profile in Denmark.
52.3% are female, 47.7% are male, average age 46.4.
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 46.4 |
| Estimated audience size | 1,724,963 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 12% | |
| 30-39 | 14% | |
| 40-49 | 24% | |
| 50+ | 40% |
of the worldwide Price audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 22.7% |
| Brazil | 6.0% |
| United Kingdom | 5.5% |
The strongest cross-interests of the Price audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tesla Motors | Cars & Mobility | 2.21× | ||
| 02 | Hyundai | Cars & Mobility | 2.21× | ||
| 03 | Renault | Cars & Mobility | 2.21× | ||
| 04 | Peugeot | Cars & Mobility | 2.21× | ||
| 05 | Washing machine | Home & Garden | 2.21× | ||
| 06 | Hatchback | Cars & Mobility | 2.21× | ||
| 07 | Sauna | Home & Garden | 2.09× | ||
| 08 | Heat pump | Home & Garden | 2.07× | ||
| 09 | Used car | Cars & Mobility | 2.01× | ||
| 10 | Škoda Auto | Cars & Mobility | 1.99× | ||
| 11 | Elgiganten | Shopping | 1.97× | ||
| 12 | Toyota | Cars & Mobility | 1.96× | ||
| 13 | Hardware store | Home & Garden | 1.89× | ||
| 14 | Germany | Travel & Leisure | 1.80× | ||
| 15 | Hairstyle | Beauty & Wellness | 1.78× | ||
| 16 | Car rentals | Cars & Mobility | 1.74× | ||
| 17 | Terraced house | Home & Garden | 1.64× | ||
| 18 | Self-esteem | Health | 1.64× | ||
| 19 | Concerts | Music & Radio | 1.56× | ||
| 20 | Toys | Games | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.54× | |
| Need for Security | CONSERVATISM | 1.49× | |
| Quality Awareness | PREMIUM | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.86× | |
| Urban Lifestyle | OPEN | 0.94× | |
| Social Media Usage | JOY | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Price. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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