Rascasse Audience Intelligence

Shopping audiences in Denmark

The strongest Shopping audiences in Denmark, ranked by estimated audience size (2026). Each profile covers age and gender split, top regions and brand affinities.

50Shopping audiences ranked 21categories in Denmark 2026data year
Section 01

Top Shopping audiences

The strongest Shopping audiences in Denmark, ranked by estimated audience size (2026). Each profile covers age and gender split, top regions and brand affinities.

Top Shopping in Denmark — full ranking

  1. Lidl4.4M
  2. REMA 10004.4M
  3. Føtex4.4M
  4. Elgiganten4.4M
  5. Bilka4.2M
  6. Bauhaus4.1M
  7. Shopping3.8M
  8. Shopping and fashion3.5M
  9. Online shopping3.5M
  10. Matas (drug store)3.3M
  11. Boozt2.7M
  12. Circle K2.6M
  13. Sales promotion1.7M
  14. Price1.7M
  15. Gift1.6M
  16. PriceRunner1.5M
  17. Supermarket1.5M
  18. Shopping malls1.4M
  19. H&M1.3M
  20. Discounts and allowances1.1M
  21. Discount stores1.1M
  22. Gift card955K
  23. Zalando947K
  24. Spar (retailer)935K
  25. Coupons928K
  26. Drop shipping874K
  27. 7-Eleven852K
  28. Salling (department store)820K
  29. Uniqlo798K
  30. Metro (department store)797K
  31. Temu753K
  32. Zara726K
  33. Unisport718K
  34. Auction681K
  35. First-time buyer660K
  36. Black Friday (shopping)652K
  37. Department store628K
  38. EBay626K
  39. Vero Moda612K
  40. Intersport596K
  41. Hypermarket526K
  42. Arket481K
  43. AliExpress470K
  44. Chain store464K
  45. Subscription business model453K
  46. Warehouse442K
  47. Interflora437K
  48. Sephora414K
  49. Deal of the day381K
  50. Ellos380K
Section 02

Other categories in Denmark