A data profile of the people who buy, follow and care about Bauhaus in Denmark — modelled from more than twelve digital signal sources. Bauhaus has an estimated audience of 4,084,343 people in Denmark.
Bauhaus has an estimated audience of 4,084,343 people in Denmark. 46.3% are female, 53.7% are male, average age 50.1. Top brand affinities: Biltema, Scandinavia, Matas (drug store), Nordic countries, Architecture.
Top brand affinities include Biltema, Scandinavia, Matas (drug store), with strongest over-indexing on Biltema (2.27× the country average).
Demographically, the Bauhaus audience skews balanced with an average age of 50.1, and over-indexes on personality traits such as Patriotism, Travelling.
The typical Bauhaus fan in Denmark is balanced, around 50.1 years old, with strong Patriotism tendencies and a notable affinity for Biltema.
The key figures that characterise the Bauhaus profile in Denmark.
46.3% are female, 53.7% are male, average age 50.1.
| Metric | Value |
|---|---|
| Female | 46.3% |
| Male | 53.7% |
| Average age | 50.1 |
| Estimated audience size | 4,084,343 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 2% | |
| 20-29 | 10% | |
| 30-39 | 14% | |
| 40-49 | 23% | |
| 50+ | 51% |
The strongest cross-interests of the Bauhaus audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Scandinavia | Travel & Leisure | 2.71× | ||
| 02 | Cabinetry | Home & Garden | 2.29× | ||
| 03 | Biltema | Business & Career | 2.27× | ||
| 04 | Industrial design | Business & Career | 2.02× | ||
| 05 | Window | Home & Garden | 1.93× | ||
| 06 | Refrigerator | Home & Garden | 1.93× | ||
| 07 | Chair | Home & Garden | 1.86× | ||
| 08 | ILVA | Home & Garden | 1.81× | ||
| 09 | Color | Home & Garden | 1.73× | ||
| 10 | Glass | Home & Garden | 1.71× | ||
| 11 | Matas (drug store) | Shopping | 1.65× | ||
| 12 | Nordic countries | Travel & Leisure | 1.65× | ||
| 13 | Sales promotion | Shopping | 1.59× | ||
| 14 | Price | Shopping | 1.57× | ||
| 15 | Bathroom | Home & Garden | 1.56× | ||
| 16 | Dresses | Fashion & Accessoires | 1.55× | ||
| 17 | Water | Food & Beverages | 1.53× | ||
| 18 | Terraced house | Home & Garden | 1.53× | ||
| 19 | Architecture | Business & Career | 1.51× | ||
| 20 | PriceRunner | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.32× | |
| Travelling | THRILL | 1.05× | |
| Early Adopter Mentality | POWER | 0.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.80× | |
| Early Adopter Mentality | POWER | 0.93× | |
| Travelling | THRILL | 1.05× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Bauhaus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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