A data profile of the people who buy, follow and care about Water in Denmark — modelled from more than twelve digital signal sources. Water has an estimated audience of 1,945,368 people in Denmark.
Water has an estimated audience of 1,945,368 people in Denmark. 55.4% are female, 44.6% are male, average age 47.2. Top brand affinities: Elgiganten, Germany, Hairstyle, Heat pump, Toilet.
Top brand affinities include Elgiganten, Germany, Hairstyle, with strongest over-indexing on Elgiganten (1.64× the country average).
Demographically, the Water audience skews more female with an average age of 47.2, and over-indexes on personality traits such as Extroversion, Pet Ownership.
The typical Water fan in Denmark is more female, around 47.2 years old, with strong Extroversion tendencies and a notable affinity for Elgiganten.
The key figures that characterise the Water profile in Denmark.
55.4% are female, 44.6% are male, average age 47.2.
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 47.2 |
| Estimated audience size | 1,945,368 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 12% | |
| 30-39 | 15% | |
| 40-49 | 24% | |
| 50+ | 42% |
of the worldwide Water audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 23.6% |
| United Kingdom | 5.0% |
| Italy | 4.9% |
The strongest cross-interests of the Water audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Facial | Beauty & Wellness | 1.93× | ||
| 02 | Heat pump | Home & Garden | 1.91× | ||
| 03 | Biochemistry | Business & Career | 1.89× | ||
| 04 | Bed and breakfast | Travel & Leisure | 1.88× | ||
| 05 | Backpack | Fashion & Accessoires | 1.86× | ||
| 06 | Sausage | Food & Beverages | 1.82× | ||
| 07 | Grundfos | Home & Garden | 1.77× | ||
| 08 | Hairstyle | Beauty & Wellness | 1.70× | ||
| 09 | Toilet | Home & Garden | 1.70× | ||
| 10 | Iceland | Travel & Leisure | 1.69× | ||
| 11 | Elgiganten | Shopping | 1.64× | ||
| 12 | Dumbbell | Sports | 1.61× | ||
| 13 | Pergola | Home & Garden | 1.58× | ||
| 14 | Germany | Travel & Leisure | 1.57× | ||
| 15 | Rice | Food & Beverages | 1.55× | ||
| 16 | Efficient energy use | Technology & Electronics | 1.55× | ||
| 17 | World Heritage Site | Politics & Society | 1.55× | ||
| 18 | Roskilde Festival | Music & Radio | 1.53× | ||
| 19 | Cruises | Travel & Leisure | 1.53× | ||
| 20 | Cat food | Pets & Animals | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.36× | |
| Pet Ownership | JOY | 1.27× | |
| Community Orientation | OPEN | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.88× | |
| Mindfulness | BALANCE | 0.93× | |
| Price Sensitivity | PREMIUM | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Water. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.