A data profile of the people who buy, follow and care about Water in Ireland — modelled from more than twelve digital signal sources. Water has an estimated audience of 1,319,898 people in Ireland.
Water has an estimated audience of 1,319,898 people in Ireland. 60.0% are female, 40.0% are male, average age 43.5. Top brand affinities: Shower, Crossword, Toilet, Laminate flooring, Rice.
Top brand affinities include Shower, Crossword, Toilet, with strongest over-indexing on Shower (1.64× the country average).
Demographically, the Water audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
The typical Water fan in Ireland is more female, around 43.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Shower.
The key figures that characterise the Water profile in Ireland.
60.0% are female, 40.0% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 60.0% |
| Male | 40.0% |
| Average age | 43.5 |
| Estimated audience size | 1,319,898 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 27% |
of the worldwide Water audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 23.6% |
| United Kingdom | 5.0% |
| Italy | 4.9% |
The strongest cross-interests of the Water audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dominican Republic | Travel & Leisure | 2.19× | ||
| 02 | Rice | Food & Beverages | 1.97× | ||
| 03 | PC World (retailer) | Technology & Electronics | 1.95× | ||
| 04 | Toilet | Home & Garden | 1.75× | ||
| 05 | Apple cider vinegar | Food & Beverages | 1.75× | ||
| 06 | Groupon | Internet & Social Media | 1.68× | ||
| 07 | Collagen | Beauty & Wellness | 1.65× | ||
| 08 | Shower | Beauty & Wellness | 1.64× | ||
| 09 | Hot tub | Home & Garden | 1.63× | ||
| 10 | Turmeric | Food & Beverages | 1.62× | ||
| 11 | Laminate flooring | Home & Garden | 1.60× | ||
| 12 | Leonardo da Vinci | Arts & Culture | 1.60× | ||
| 13 | Magnesium | Health | 1.60× | ||
| 14 | Crossword | Games | 1.58× | ||
| 15 | Washing machine | Home & Garden | 1.58× | ||
| 16 | Honey | Food & Beverages | 1.57× | ||
| 17 | Log cabin | Home & Garden | 1.56× | ||
| 18 | Bed frame | Home & Garden | 1.54× | ||
| 19 | Backpack | Fashion & Accessoires | 1.53× | ||
| 20 | Pergola | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.21× | |
| Community Orientation | OPEN | 1.19× | |
| Indulgence | JOY | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.89× | |
| Social Media Usage | JOY | 0.90× | |
| Early Adopter Mentality | POWER | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Water. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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