A data profile of the people who buy, follow and care about Milk in Ireland — modelled from more than twelve digital signal sources. Milk has an estimated audience of 789,047 people in Ireland.
Milk has an estimated audience of 789,047 people in Ireland. 60.0% are female, 40.0% are male, average age 43.1. Top brand affinities: Iarnród Éireann, Dairy product, Racing Post, Dairy, Livestock.
Top brand affinities include Iarnród Éireann, Dairy product, Racing Post, with strongest over-indexing on Iarnród Éireann (1.56× the country average).
Demographically, the Milk audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Social Media Usage, Design Affinity.
The typical Milk fan in Ireland is more female, around 43.1 years old, with strong Social Media Usage tendencies and a notable affinity for Iarnród Éireann.
The key figures that characterise the Milk profile in Ireland.
60.0% are female, 40.0% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 60.0% |
| Male | 40.0% |
| Average age | 43.1 |
| Estimated audience size | 789,047 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 27% |
of the worldwide Milk audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 19.3% |
| Italy | 5.3% |
| Brazil | 4.8% |
The strongest cross-interests of the Milk audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dairy product | Food & Beverages | 3.32× | ||
| 02 | Butter | Food & Beverages | 2.95× | ||
| 03 | Combine harvester | Business & Career | 2.74× | ||
| 04 | Dairy | Food & Beverages | 2.70× | ||
| 05 | Dairy cattle | Pets & Animals | 2.60× | ||
| 06 | Hot chocolate | Food & Beverages | 2.35× | ||
| 07 | Sheep | Pets & Animals | 2.29× | ||
| 08 | Rural area | Travel & Leisure | 2.25× | ||
| 09 | Animal husbandry | Politics & Society | 2.14× | ||
| 10 | Cattle | Pets & Animals | 2.13× | ||
| 11 | Dairy farming | Food & Beverages | 2.11× | ||
| 12 | Cereal | Food & Beverages | 1.98× | ||
| 13 | Tractor | Cars & Mobility | 1.90× | ||
| 14 | Crop | Home & Garden | 1.86× | ||
| 15 | Livestock | Pets & Animals | 1.81× | ||
| 16 | Chocolate | Food & Beverages | 1.72× | ||
| 17 | Cheese | Food & Beverages | 1.66× | ||
| 18 | Iarnród Éireann | Cars & Mobility | 1.56× | ||
| 19 | Agriculture | Business & Career | 1.56× | ||
| 20 | Racing Post | Sports | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.07× | |
| Design Affinity | PREMIUM | 1.01× | |
| Convenience Orientation | PREMIUM | 0.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.70× | |
| Patriotism | CONSERVATISM | 0.76× | |
| Travelling | THRILL | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Milk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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