A data profile of the people who buy, follow and care about Crop in Ireland — modelled from more than twelve digital signal sources. Crop has an estimated audience of 725,320 people in Ireland.
Crop has an estimated audience of 725,320 people in Ireland. 56.4% are female, 43.6% are male, average age 43.5. Top brand affinities: Milk, Non-alcoholic beverage, Fertilizer, Forestry, Zoo.
Top brand affinities include Milk, Non-alcoholic beverage, Fertilizer, with strongest over-indexing on Milk (1.86× the country average).
Demographically, the Crop audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Convenience Orientation, Tradition.
The typical Crop fan in Ireland is more female, around 43.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Milk.
The key figures that characterise the Crop profile in Ireland.
56.4% are female, 43.6% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 43.5 |
| Estimated audience size | 725,320 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 14% | |
| 30-39 | 22% | |
| 40-49 | 27% | |
| 50+ | 27% |
of the worldwide Crop audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 22.7% |
| Brazil | 6.9% |
| India | 4.6% |
The strongest cross-interests of the Crop audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Massey Ferguson | Cars & Mobility | 3.05× | ||
| 02 | Non-alcoholic beverage | Food & Beverages | 2.37× | ||
| 03 | Fertilizer | Home & Garden | 2.01× | ||
| 04 | Milk | Food & Beverages | 1.86× | ||
| 05 | Malta | Travel & Leisure | 1.83× | ||
| 06 | Keanu Reeves | Movies & TV | 1.81× | ||
| 07 | Forestry | Home & Garden | 1.80× | ||
| 08 | Employment agency | Business & Career | 1.74× | ||
| 09 | Rail transport | Travel & Leisure | 1.72× | ||
| 10 | Mineral water | Food & Beverages | 1.71× | ||
| 11 | Cappuccino | Food & Beverages | 1.65× | ||
| 12 | Tom Hardy | Movies & TV | 1.62× | ||
| 13 | Robotics | Technology & Electronics | 1.62× | ||
| 14 | Traditional medicine | Health | 1.62× | ||
| 15 | Honey | Food & Beverages | 1.61× | ||
| 16 | Hypermarket | Shopping | 1.60× | ||
| 17 | Herbalism | Health | 1.58× | ||
| 18 | Zoo | Kids & Family | 1.54× | ||
| 19 | Rice | Food & Beverages | 1.54× | ||
| 20 | United Nations | Politics & Society | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.38× | |
| Tradition | CONSERVATISM | 1.30× | |
| DIY Mentality | THRILL | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.87× | |
| Price Sensitivity | PREMIUM | 0.87× | |
| Risk Appetite | THRILL | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Crop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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