A data profile of the people who buy, follow and care about Crop in India — modelled from more than twelve digital signal sources. Crop has an estimated audience of 7,694,200 people in India.
Crop has an estimated audience of 7,694,200 people in India. 20.2% are female, 79.8% are male, average age 32.7. Top brand affinities: Pesticide, Fertilizer, Vegetable, Milk, Horticulture.
Top brand affinities include Pesticide, Fertilizer, Vegetable, with strongest over-indexing on Pesticide (4.8× the country average).
Demographically, the Crop audience skews more male with an average age of 32.7, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
The typical Crop fan in India is more male, around 32.7 years old, with strong Quality Awareness tendencies and a notable affinity for Pesticide.
The key figures that characterise the Crop profile in India.
20.2% are female, 79.8% are male, average age 32.7.
| Metric | Value |
|---|---|
| Female | 20.2% |
| Male | 79.8% |
| Average age | 32.7 |
| Estimated audience size | 7,694,200 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 27% | |
| 30-39 | 18% | |
| 40-49 | 12% | |
| 50+ | 9% |
of the worldwide Crop audience comes from India.
| Country | Share |
|---|---|
| United States | 22.7% |
| Brazil | 6.9% |
| India | 4.6% |
The strongest cross-interests of the Crop audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dairy Farmers | Food & Beverages | 5.38× | ||
| 02 | Pesticide | Home & Garden | 4.80× | ||
| 03 | John Deere | Cars & Mobility | 4.58× | ||
| 04 | Horticulture | Home & Garden | 4.23× | ||
| 05 | Ryan Gosling | Movies & TV | 3.29× | ||
| 06 | Fertilizer | Home & Garden | 3.20× | ||
| 07 | Forestry | Home & Garden | 2.71× | ||
| 08 | Animal rights | Politics & Society | 2.29× | ||
| 09 | Virtual reality | Technology & Electronics | 2.25× | ||
| 10 | Logistics | Business & Career | 2.04× | ||
| 11 | Handball | Sports | 1.94× | ||
| 12 | Tom Cruise | Movies & TV | 1.94× | ||
| 13 | Milk | Food & Beverages | 1.80× | ||
| 14 | Rice | Food & Beverages | 1.79× | ||
| 15 | Innovation | Business & Career | 1.73× | ||
| 16 | Hindustan | Politics & Society | 1.62× | ||
| 17 | Vegetable | Food & Beverages | 1.61× | ||
| 18 | Political science | Business & Career | 1.55× | ||
| 19 | Nonprofit organization | Politics & Society | 1.54× | ||
| 20 | Internet celebrity | Internet & Social Media | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.73× | |
| Convenience Orientation | PREMIUM | 1.60× | |
| Indulgence | JOY | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.58× | |
| Luxury Orientation | PREMIUM | 0.76× | |
| Creativity | OPEN | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Crop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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