Rascasse Audience Intelligence

Crop Audience in Germany

A data profile of the people who buy, follow and care about Crop in Germany — modelled from more than twelve digital signal sources. Crop has an estimated audience of 4,505,738 people in Germany.

#779among Topic in Germany#97in Home & Garden

The average Crop fan in Germany is 39.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Non-alcoholic beverage, John Deere, Tagesschau, with strongest over-indexing on Non-alcoholic beverage (7.12× the country average).

Demographically, the Crop audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Spirituality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Crop fan in Germany is balanced, around 39.1 years old, with strong Spirituality tendencies and a notable affinity for Non-alcoholic beverage.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Crop profile in Germany.

Audience size
4.5M
in Germany
Gender
48.2%♀
51.8% male
Age
39.1
average years
Country rank
#1252
Topic in Germany
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Crop fans

48.2% are female, 51.8% are male, average age 39.1.

Fig. 02

Gender split

48.2%
Female
51.8%
Male
Demographic split for Crop audience in Germany
MetricValue
Female48.2%
Male51.8%
Average age39.1
Estimated audience size4,505,738
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Crop audience in Germany
Age bracketShare%
16-1919%
20-2920%
30-3921%
40-4922%
50+18%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Crop audience comes from Germany.

Worldwide audience distribution share by country for Crop
CountryShare
United States22.7%
Brazil6.9%
India4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Crop audience in Germany is strongest.

Fig. 05

Top regions by affinity

Crop fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~200K1.56×
02Hessen~500K1.39×
03Bremen~40K1.09×
04Berlin~200K1.08×
05Nordrhein-Westfalen~1M1.05×
06Bayern~800K1.04×
07Rheinland-Pfalz~200K0.98×
08Hamburg~100K0.98×
09Saarland~50K0.98×
10Baden-Württemberg~600K0.95×
11Niedersachsen~400K0.95×
12Sachsen-Anhalt~100K0.91×
13Brandenburg~100K0.87×
14Schleswig-Holstein~100K0.86×
15Sachsen~200K0.82×
16Mecklenburg-Vorpommern~70K0.79×
Fig. 06

Affinity by region

Affinity by region — Crop, Germany
0.79×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Crop audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Crop audience
#·InterestCategoryAffinity×
01John DeereCars & Mobility7.66×
02Non-alcoholic beverageFood & Beverages7.12×
03Combine harvesterBusiness & Career4.15×
04ExcavatorCars & Mobility3.95×
05FertilizerHome & Garden3.59×
06ForestryHome & Garden2.89×
07WürthHome & Garden2.83×
08CarpentryHome & Garden2.40×
09Flowering plantHome & Garden2.34×
10Public transportCars & Mobility2.16×
11Labrador RetrieverPets & Animals2.09×
12French BulldogPets & Animals2.07×
13RefrigeratorHome & Garden2.04×
14Müller (company)Food & Beverages1.77×
15Musical instrumentMusic & Radio1.74×
16TagesschauMovies & TV1.66×
17Online newspaperNews1.65×
18DessertsFood & Beverages1.64×
19RedditInternet & Social Media1.61×
20TattoosFashion & Accessoires1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Crop audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Crop audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.70×
Convenience OrientationPREMIUM1.51×
PatriotismCONSERVATISM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Crop audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.78×
Luxury OrientationPREMIUM0.83×
Sports ActivityPOWER0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Crop have in Germany?

Crop has an estimated audience of 4,505,738 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Crop fans?

48.2% of Crop fans are female, 51.8% are male, with an average age of 39.1 years.

03

Which brands do Crop fans like most?

Crop fans show strongest brand affinity for Non-alcoholic beverage (7.12×), John Deere (7.66×), and Tagesschau (1.66×) over the country average.

04

Where do Crop fans live in Germany?

Crop fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~800K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Crop fans also like?

Beyond Crop itself, the audience over-indexes on John Deere (7.66×), Tagesschau (1.66×), Müller (company) (1.77×), and Combine harvester (4.15×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Crop audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Crop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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