Crop Audience in Germany
Crop has an estimated audience of 4,505,738 people in Germany. 48.2% are female, 51.8% are male, average age 39.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Satire, John Deere, Spiegel Online, Dairy.
The average Crop fan in Germany is 39.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Satire, John Deere, with strongest over-indexing on Tagesschau (2.61× the country average). Demographically, the Crop audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Convenience Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Crop fans
| Metric | Value |
|---|---|
| Female | 48.2% |
| Male | 51.8% |
| Average age | 39.1 |
| Estimated audience size | 4,505,738 |
Audience persona
The typical Crop fan in Germany is balanced, around 39.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,059,355 | 1.07× |
| Bayern | 760,157 | 1.05× |
| Baden-Württemberg | 590,053 | 0.96× |
| Hessen | 493,742 | 1.44× |
| Niedersachsen | 410,858 | 0.94× |
| Berlin | 231,802 | 1.15× |
| Rheinland-Pfalz | 222,602 | 0.99× |
| Sachsen | 173,760 | 0.79× |
| Thüringen | 173,167 | 1.51× |
| Schleswig-Holstein | 134,452 | 0.83× |
| Brandenburg | 117,329 | 0.84× |
| Sachsen-Anhalt | 110,709 | 0.95× |
| Hamburg | 103,248 | 1.01× |
| Mecklenburg-Vorpommern | 62,586 | 0.73× |
| Saarland | 43,194 | 0.78× |
| Bremen | 41,643 | 1.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.61× | Movies & TV |
| Satire | 5.1× | Literature |
| John Deere | 8.32× | Cars & Mobility |
| Spiegel Online | 1.88× | News |
| Dairy | 4.22× | Food & Beverages |
| Wetter.com | 1.97× | Home & Garden |
| Transfermarkt | 2.19× | Sports |
| Eintracht Frankfurt | 1.94× | Sports |
| German television comedy | 4.17× | Movies & TV |
| REWE | 1.56× | Shopping |
| Do it yourself (DIY) | 1.53× | Home & Garden |
| Westdeutscher Rundfunk | 2.44× | Movies & TV |
| Google Maps | 1.57× | Internet & Social Media |
| Allgäu | 3.64× | Travel & Leisure |
| Volunteering | 2.15× | Politics & Society |
| Forestry | 3.18× | Home & Garden |
| Deichmann | 1.55× | Shopping |
| Carpentry | 2.37× | Home & Garden |
| Kitchen garden | 8.09× | Home & Garden |
| Pillow | 2.78× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.47 |
| DIY Mentality | THRILL | 1.46 |
| Spirituality | BALANCE | 1.44 |
| Healthy Lifestyle | BALANCE | 1.42 |
| Patriotism | CONSERVATISM | 1.37 |
| Sports Activity | POWER | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| Brazil | 6.9% |
| India | 4.6% |
See Crop audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Crop have in Germany?
Crop has an estimated audience of 4,505,738 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Crop fans?
48.2% of Crop fans are female, 51.8% are male, with an average age of 39.1 years.
Which brands do Crop fans like most?
Crop fans show strongest brand affinity for Tagesschau (2.61×), Satire (5.1×), and John Deere (8.32×) over the country average.
Where do Crop fans live in Germany?
Crop fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,059,355), Bayern (reach 760,157), and Baden-Württemberg (reach 590,053). These three regions account for the largest share of the active audience.
What other brands do Crop fans also like?
Beyond Crop itself, the audience over-indexes on Satire (5.1×), John Deere (8.32×), Spiegel Online (1.88×), and Dairy (4.22×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Crop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.