A data profile of the people who buy, follow and care about Crop in Spain — modelled from more than twelve digital signal sources. Crop has an estimated audience of 4,216,804 people in Spain.
Crop has an estimated audience of 4,216,804 people in Spain. 50.8% are female, 49.2% are male, average age 46.7. Top brand affinities: Non-alcoholic beverage, Refrigerator, Iberia (airline), Satire, WhatsApp.
Top brand affinities include Non-alcoholic beverage, Refrigerator, Iberia (airline), with strongest over-indexing on Non-alcoholic beverage (7.07× the country average).
Demographically, the Crop audience skews balanced with an average age of 46.7, and over-indexes on personality traits such as Patriotism, Individualism.
The typical Crop fan in Spain is balanced, around 46.7 years old, with strong Patriotism tendencies and a notable affinity for Non-alcoholic beverage.
The key figures that characterise the Crop profile in Spain.
50.8% are female, 49.2% are male, average age 46.7.
| Metric | Value |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
| Average age | 46.7 |
| Estimated audience size | 4,216,804 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 19% | |
| 40-49 | 28% | |
| 50+ | 36% |
of the worldwide Crop audience comes from Spain.
| Country | Share |
|---|---|
| United States | 22.7% |
| Brazil | 6.9% |
| India | 4.6% |
The strongest cross-interests of the Crop audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Non-alcoholic beverage | Food & Beverages | 7.07× | ||
| 02 | New Testament | Politics & Society | 5.91× | ||
| 03 | Satire | Literature | 5.16× | ||
| 04 | Herbalism | Health | 4.38× | ||
| 05 | Rayo Vallecano | Travel & Leisure | 3.79× | ||
| 06 | Refrigerator | Home & Garden | 3.61× | ||
| 07 | Political science | Business & Career | 3.28× | ||
| 08 | Cappuccino | Food & Beverages | 3.19× | ||
| 09 | Volunteering | Politics & Society | 2.90× | ||
| 10 | Genetics | Kids & Family | 2.74× | ||
| 11 | Preventive healthcare | Health | 2.38× | ||
| 12 | Nonprofit organization | Politics & Society | 2.01× | ||
| 13 | IBEX 35 | Business & Career | 1.91× | ||
| 14 | Distilled beverage | Food & Beverages | 1.89× | ||
| 15 | Internet & Social Media | 1.86× | |||
| 16 | Take-out | Food & Beverages | 1.82× | ||
| 17 | Iberia (airline) | Travel & Leisure | 1.79× | ||
| 18 | Caixabank | Business & Career | 1.79× | ||
| 19 | Julio Iglesias | Music & Radio | 1.66× | ||
| 20 | Politics | Politics & Society | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.93× | |
| Individualism | JOY | 1.87× | |
| Spirituality | BALANCE | 1.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.85× | |
| Luxury Orientation | PREMIUM | 0.85× | |
| Design Affinity | PREMIUM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Crop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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