Crop Audience in Brazil
Crop has an estimated audience of 11,445,187 people in Brazil. 48.8% are female, 51.2% are male, average age 40.8. Top brand affinities: Electrolux, Telegram, Sport Club do Recife, Sportingbet, Steam.
Top brand affinities include Electrolux, Telegram, Sport Club do Recife, with strongest over-indexing on Electrolux (2.42× the country average). Demographically, the Crop audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Tradition, Quality Awareness.
Category: Home & Garden · Type: Topic
Demographics of Crop fans
| Metric | Value |
|---|---|
| Female | 48.8% |
| Male | 51.2% |
| Average age | 40.8 |
| Estimated audience size | 11,445,187 |
Audience persona
The typical Crop fan in Brazil is balanced, around 40.8 years old, with strong Tradition tendencies and a notable affinity for Electrolux.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Electrolux | 2.42× | Home & Garden |
| Telegram | 2.39× | Internet & Social Media |
| Sport Club do Recife | 2.02× | Sports |
| Sportingbet | 2× | Sports |
| Steam | 2.36× | Games |
| Localiza | 1.8× | Cars & Mobility |
| Havaianas | 2.13× | Fashion & Accessoires |
| Michael Jackson | 2.46× | Music & Radio |
| TripAdvisor | 2× | Travel & Leisure |
| Organic farming | 1.66× | Food & Beverages |
| BTS | 1.93× | Music & Radio |
| Forró | 1.58× | Music & Radio |
| Xiaomi | 2.07× | Technology & Electronics |
| Dolce Gusto | 2.47× | Food & Beverages |
| JBL | 2.21× | Technology & Electronics |
| Strawberry | 3.52× | Food & Beverages |
| Betfair | 1.55× | Games |
| Fertilizer | 1.98× | Home & Garden |
| Spanish language | 1.62× | Politics & Society |
| Mixed martial arts | 1.78× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.4 |
| Quality Awareness | PREMIUM | 1.28 |
| Risk Appetite | THRILL | 1.22 |
| Creativity | OPEN | 1.21 |
| Urban Lifestyle | OPEN | 1.2 |
| Family Orientation | CONSERVATISM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| Brazil | 6.9% |
| India | 4.6% |
See Crop audiences in other countries
More Home & Garden audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Crop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.