A data profile of the people who buy, follow and care about Crop in Brazil — modelled from more than twelve digital signal sources. Crop has an estimated audience of 11,445,187 people in Brazil.
Crop has an estimated audience of 11,445,187 people in Brazil. 48.8% are female, 51.2% are male, average age 40.8. Top brand affinities: Localiza, Public transport, Betfair, Microwave oven, Fertilizer.
Top brand affinities include Localiza, Public transport, Betfair, with strongest over-indexing on Localiza (1.57× the country average).
Demographically, the Crop audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
The typical Crop fan in Brazil is balanced, around 40.8 years old, with strong Patriotism tendencies and a notable affinity for Localiza.
The key figures that characterise the Crop profile in Brazil.
48.8% are female, 51.2% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 48.8% |
| Male | 51.2% |
| Average age | 40.8 |
| Estimated audience size | 11,445,187 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 24% |
of the worldwide Crop audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 22.7% |
| Brazil | 6.9% |
| India | 4.6% |
The strongest cross-interests of the Crop audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Herbalism | Health | 3.27× | ||
| 02 | Globo Rural | Movies & TV | 3.19× | ||
| 03 | Urban agriculture | Business & Career | 2.72× | ||
| 04 | Biotechnology | Business & Career | 2.67× | ||
| 05 | Non-alcoholic beverage | Food & Beverages | 2.48× | ||
| 06 | Viola caipira | Music & Radio | 2.18× | ||
| 07 | Garena | Technology & Electronics | 2.00× | ||
| 08 | Fertilizer | Home & Garden | 1.81× | ||
| 09 | Public transport | Cars & Mobility | 1.79× | ||
| 10 | Microwave oven | Home & Garden | 1.67× | ||
| 11 | Reggaeton | Music & Radio | 1.67× | ||
| 12 | Petrobras | Cars & Mobility | 1.67× | ||
| 13 | Betfair | Games | 1.64× | ||
| 14 | Judo | Sports | 1.59× | ||
| 15 | Localiza | Cars & Mobility | 1.57× | ||
| 16 | Blanket | Home & Garden | 1.57× | ||
| 17 | Motorsport | Cars & Mobility | 1.55× | ||
| 18 | FC Bayern Munich | Sports | 1.53× | ||
| 19 | Anne Hathaway | Movies & TV | 1.52× | ||
| 20 | Epic Games | Games | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.59× | |
| Convenience Orientation | PREMIUM | 1.41× | |
| Individualism | JOY | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.75× | |
| Price Sensitivity | PREMIUM | 0.76× | |
| Quality Awareness | PREMIUM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Crop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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