A data profile of the people who buy, follow and care about Crop in Portugal — modelled from more than twelve digital signal sources. Crop has an estimated audience of 1,753,592 people in Portugal.
The average Crop fan in Portugal is 45.9 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include FlixBus, Herbalism, Microwave oven, with strongest over-indexing on FlixBus (1.81× the country average).
Demographically, the Crop audience skews balanced with an average age of 45.9, and over-indexes on personality traits such as Tradition, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Crop fan in Portugal is balanced, around 45.9 years old, with strong Tradition tendencies and a notable affinity for FlixBus.
The key figures that characterise the Crop profile in Portugal.
52.5% are female, 47.5% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 45.9 |
| Estimated audience size | 1,753,592 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 12% | |
| 30-39 | 18% | |
| 40-49 | 27% | |
| 50+ | 35% |
of the worldwide Crop audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 22.7% |
| Brazil | 6.9% |
| India | 4.6% |
Where the Crop audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Porto District | ~500K | 1.23× | |
| 02 | Santarém District | ~100K | 1.23× | |
| 03 | Lisbon District | ~600K | 1.20× | |
| 04 | Setúbal District | ~200K | 1.12× | |
| 05 | Coimbra District | ~90K | 1.03× | |
| 06 | Bragança District | ~20K | 1.02× | |
| 07 | Portalegre District | ~20K | 1.02× | |
| 08 | Aveiro District | ~100K | 1.01× | |
| 09 | Guarda District | ~20K | 1.01× | |
| 10 | Braga District | ~200K | 1.00× | |
| 11 | Leiria District | ~100K | 0.99× | |
| 12 | Madeira | ~50K | 0.99× | |
| 13 | Beja District | ~30K | 0.99× | |
| 14 | Azores | ~50K | 0.98× | |
| 15 | Castelo Branco District | ~30K | 0.98× | |
| 16 | Vila Real District | ~30K | 0.98× | |
| 17 | Évora District | ~30K | 0.98× | |
| 18 | Viseu District | ~60K | 0.97× | |
| 19 | Viana do Castelo District | ~40K | 0.97× | |
| 20 | Faro District | ~100K | 0.96× |
The strongest cross-interests of the Crop audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Herbalism | Health | 3.35× | ||
| 02 | Mineral water | Food & Beverages | 2.47× | ||
| 03 | AutoScout24 | Cars & Mobility | 2.37× | ||
| 04 | SporTV | Sports | 2.22× | ||
| 05 | Cappuccino | Food & Beverages | 2.19× | ||
| 06 | Non-alcoholic beverage | Food & Beverages | 2.07× | ||
| 07 | Sport Club Corinthians Paulista | Sports | 1.97× | ||
| 08 | Microwave oven | Home & Garden | 1.85× | ||
| 09 | Individualism | Politics & Society | 1.85× | ||
| 10 | FlixBus | Cars & Mobility | 1.81× | ||
| 11 | Essential oil | Home & Garden | 1.81× | ||
| 12 | Rail transport | Travel & Leisure | 1.78× | ||
| 13 | Internet & Social Media | 1.74× | |||
| 14 | Street food | Food & Beverages | 1.69× | ||
| 15 | Zoo | Kids & Family | 1.66× | ||
| 16 | Snack food | Food & Beverages | 1.65× | ||
| 17 | Grilling | Food & Beverages | 1.62× | ||
| 18 | Hotmart | Shopping | 1.62× | ||
| 19 | Hardware store | Home & Garden | 1.53× | ||
| 20 | Campeonato Brasileiro Série A | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.45× | |
| Convenience Orientation | PREMIUM | 1.32× | |
| Community Orientation | OPEN | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.91× | |
| Luxury Orientation | PREMIUM | 0.93× | |
| Quality Awareness | PREMIUM | 0.94× |
Crop has an estimated audience of 1,753,592 people in Portugal, concentrated in Lisbon District and Porto District.
52.5% of Crop fans are female, 47.5% are male, with an average age of 45.9 years.
Crop fans show strongest brand affinity for FlixBus (1.81×), Herbalism (3.35×), and Microwave oven (1.85×) over the country average.
Crop fans in Portugal are most concentrated in Lisbon District (reach ~600K), Porto District (reach ~500K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Crop itself, the audience over-indexes on Herbalism (3.35×), Microwave oven (1.85×), Snack food (1.65×), and Rail transport (1.78×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Crop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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