A data profile of the people who buy, follow and care about Tea in Ireland — modelled from more than twelve digital signal sources. Tea has an estimated audience of 973,593 people in Ireland.
Tea has an estimated audience of 973,593 people in Ireland. 64.1% are female, 35.9% are male, average age 43.2.
Demographically, the Tea audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Design Affinity, Travelling.
The key figures that characterise the Tea profile in Ireland.
64.1% are female, 35.9% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 64.1% |
| Male | 35.9% |
| Average age | 43.2 |
| Estimated audience size | 973,593 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 26% |
of the worldwide Tea audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 16.6% |
| Japan | 7.0% |
| China | 5.8% |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.01× | |
| Travelling | THRILL | 0.94× | |
| Need for Security | CONSERVATISM | 0.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.75× | |
| Patriotism | CONSERVATISM | 0.84× | |
| Need for Security | CONSERVATISM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Tea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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