A data profile of the people who buy, follow and care about Cattle in Ireland — modelled from more than twelve digital signal sources. Cattle has an estimated audience of 668,061 people in Ireland.
Cattle has an estimated audience of 668,061 people in Ireland. 48.5% are female, 51.5% are male, average age 43.3. Top brand affinities: Racing Post, Screwfix, Milk, Personal care, Forestry.
Top brand affinities include Racing Post, Screwfix, Milk, with strongest over-indexing on Racing Post (1.54× the country average).
Demographically, the Cattle audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Sustainability, Convenience Orientation.
The typical Cattle fan in Ireland is balanced, around 43.3 years old, with strong Sustainability tendencies and a notable affinity for Racing Post.
The key figures that characterise the Cattle profile in Ireland.
48.5% are female, 51.5% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 48.5% |
| Male | 51.5% |
| Average age | 43.3 |
| Estimated audience size | 668,061 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 27% |
of the worldwide Cattle audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 24.6% |
| Brazil | 7.6% |
| United Kingdom | 4.4% |
The strongest cross-interests of the Cattle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Massey Ferguson | Cars & Mobility | 3.18× | ||
| 02 | Milk | Food & Beverages | 2.13× | ||
| 03 | Climate change | Home & Garden | 1.92× | ||
| 04 | Sugar substitute | Food & Beverages | 1.89× | ||
| 05 | Malt whisky | Food & Beverages | 1.83× | ||
| 06 | Forestry | Home & Garden | 1.82× | ||
| 07 | Biofuel | Cars & Mobility | 1.75× | ||
| 08 | Harry Styles | Music & Radio | 1.71× | ||
| 09 | United Nations | Politics & Society | 1.70× | ||
| 10 | Online auction | Shopping | 1.62× | ||
| 11 | New Zealand | Travel & Leisure | 1.60× | ||
| 12 | Screwfix | Home & Garden | 1.59× | ||
| 13 | Digital art | Arts & Culture | 1.58× | ||
| 14 | Now TV | Movies & TV | 1.57× | ||
| 15 | Fertilizer | Home & Garden | 1.57× | ||
| 16 | Pergola | Home & Garden | 1.57× | ||
| 17 | Racing Post | Sports | 1.54× | ||
| 18 | Personal care | Health | 1.52× | ||
| 19 | Globalization | Politics & Society | 1.52× | ||
| 20 | Log cabin | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.17× | |
| Convenience Orientation | PREMIUM | 1.14× | |
| Risk Appetite | THRILL | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.83× | |
| Creativity | OPEN | 0.84× | |
| Price Sensitivity | PREMIUM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Cattle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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