A data profile of the people who buy, follow and care about Personal care in Ireland — modelled from more than twelve digital signal sources. Personal care has an estimated audience of 810,798 people in Ireland.
Personal care has an estimated audience of 810,798 people in Ireland. 68.9% are female, 31.1% are male, average age 38.3. Top brand affinities: Very (online retailer), River Island, Zara, Healthy habits, Skin care.
Top brand affinities include Very (online retailer), River Island, Zara, with strongest over-indexing on Very (online retailer) (2.33× the country average).
Demographically, the Personal care audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Patriotism, Need for Security.
The typical Personal care fan in Ireland is more female, around 38.3 years old, with strong Patriotism tendencies and a notable affinity for Very (online retailer).
The key figures that characterise the Personal care profile in Ireland.
68.9% are female, 31.1% are male, average age 38.3.
| Metric | Value |
|---|---|
| Female | 68.9% |
| Male | 31.1% |
| Average age | 38.3 |
| Estimated audience size | 810,798 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 17% |
of the worldwide Personal care audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 14.9% |
| Brazil | 6.8% |
| Italy | 5.5% |
The strongest cross-interests of the Personal care audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Very (online retailer) | Website / Newspaper / Magazine | 2.33× | ||
| 02 | Lip gloss | Beauty & Wellness | 2.09× | ||
| 03 | Lip balm | Beauty & Wellness | 2.09× | ||
| 04 | Healthy habits | Health | 2.07× | ||
| 05 | Face powder | Beauty & Wellness | 2.07× | ||
| 06 | Foundation (cosmetics) | Beauty & Wellness | 2.00× | ||
| 07 | BB cream | Beauty & Wellness | 1.98× | ||
| 08 | Natural skin care | Beauty & Wellness | 1.93× | ||
| 09 | Anti-aging cream | Beauty & Wellness | 1.91× | ||
| 10 | Eye liner | Beauty & Wellness | 1.90× | ||
| 11 | Dairy | Food & Beverages | 1.87× | ||
| 12 | Self-awareness | Health | 1.74× | ||
| 13 | River Island | Fashion & Accessoires | 1.72× | ||
| 14 | Moisturizer | Home & Garden | 1.72× | ||
| 15 | Zara | Shopping | 1.68× | ||
| 16 | Eyebrow | Beauty & Wellness | 1.67× | ||
| 17 | Eyelash | Beauty & Wellness | 1.63× | ||
| 18 | Self care | Health | 1.59× | ||
| 19 | Gift shop | Home & Garden | 1.59× | ||
| 20 | Skin care | Beauty & Wellness | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.64× | |
| Need for Security | CONSERVATISM | 1.43× | |
| Social Media Usage | JOY | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.88× | |
| Travelling | THRILL | 0.91× | |
| Social Media Usage | JOY | 1.36× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Personal care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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