A data profile of the people who buy, follow and care about Agriculture in Ireland — modelled from more than twelve digital signal sources. Agriculture has an estimated audience of 1,178,701 people in Ireland.
Agriculture has an estimated audience of 1,178,701 people in Ireland. 54.3% are female, 45.7% are male, average age 42.8. Top brand affinities: Desserts, Beaches, Weather, Milk, Dinner.
Top brand affinities include Desserts, Beaches, Weather, with strongest over-indexing on Desserts (1.52× the country average).
Demographically, the Agriculture audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
The typical Agriculture fan in Ireland is balanced, around 42.8 years old, with strong Community Orientation tendencies and a notable affinity for Desserts.
The key figures that characterise the Agriculture profile in Ireland.
54.3% are female, 45.7% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 42.8 |
| Estimated audience size | 1,178,701 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 26% |
of the worldwide Agriculture audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 18.9% |
| Italy | 5.5% |
| India | 5.0% |
The strongest cross-interests of the Agriculture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pergola | Home & Garden | 1.86× | ||
| 02 | Forestry | Home & Garden | 1.81× | ||
| 03 | Hot tub | Home & Garden | 1.75× | ||
| 04 | Log cabin | Home & Garden | 1.73× | ||
| 05 | New Zealand | Travel & Leisure | 1.71× | ||
| 06 | Crossword | Games | 1.67× | ||
| 07 | BBC Sport | Sports | 1.62× | ||
| 08 | Drawing | Home & Garden | 1.58× | ||
| 09 | Apprenticeship | Business & Career | 1.58× | ||
| 10 | Glamping | Travel & Leisure | 1.58× | ||
| 11 | Walking | Sports | 1.57× | ||
| 12 | Milk | Food & Beverages | 1.56× | ||
| 13 | Weather | Home & Garden | 1.55× | ||
| 14 | Dinner | Food & Beverages | 1.55× | ||
| 15 | Wood flooring | Home & Garden | 1.54× | ||
| 16 | Beaches | Travel & Leisure | 1.53× | ||
| 17 | Laminate flooring | Home & Garden | 1.53× | ||
| 18 | Fertilizer | Home & Garden | 1.53× | ||
| 19 | Desserts | Food & Beverages | 1.52× | ||
| 20 | Backpack | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.28× | |
| Convenience Orientation | PREMIUM | 1.24× | |
| Family Orientation | CONSERVATISM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.87× | |
| Early Adopter Mentality | POWER | 0.87× | |
| Price Sensitivity | PREMIUM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Agriculture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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