A data profile of the people who buy, follow and care about Agriculture in Mexico — modelled from more than twelve digital signal sources. Agriculture has an estimated audience of 6,242,556 people in Mexico.
Agriculture has an estimated audience of 6,242,556 people in Mexico. 43.2% are female, 56.8% are male, average age 36.1. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Mobile game.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (261.44× the country average).
Demographically, the Agriculture audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Agriculture fan in Mexico is more male, around 36.1 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Agriculture profile in Mexico.
43.2% are female, 56.8% are male, average age 36.1.
| Metric | Value |
|---|---|
| Female | 43.2% |
| Male | 56.8% |
| Average age | 36.1 |
| Estimated audience size | 6,242,556 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 13% |
of the worldwide Agriculture audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 18.9% |
| Italy | 5.5% |
| India | 5.0% |
The strongest cross-interests of the Agriculture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Costa Rica | Travel & Leisure | 487.25× | ||
| 02 | Shopping and fashion | Shopping | 261.44× | ||
| 03 | Game consoles | Technology & Electronics | 175.54× | ||
| 04 | Exfoliation (cosmetology) | Beauty & Wellness | 140.91× | ||
| 05 | Catholic Church | Politics & Society | 126.98× | ||
| 06 | Valentine's Day | Kids & Family | 101.69× | ||
| 07 | Broadcasting of sports events | Movies & TV | 92.44× | ||
| 08 | Travel agency | Travel & Leisure | 80.30× | ||
| 09 | Mobile game | Games | 75.73× | ||
| 10 | Sarcasm | Politics & Society | 73.76× | ||
| 11 | El País | News | 63.49× | ||
| 12 | Banana | Food & Beverages | 62.56× | ||
| 13 | Orange (fruit) | Food & Beverages | 56.02× | ||
| 14 | Immigration | Politics & Society | 56.02× | ||
| 15 | Pilsner | Food & Beverages | 51.35× | ||
| 16 | Dentistry | Business & Career | 50.42× | ||
| 17 | Multi-level marketing | Business & Career | 44.82× | ||
| 18 | Love & Sex | Kids & Family | 43.02× | ||
| 19 | Sexology | Kids & Family | 35.48× | ||
| 20 | Freeware | Technology & Electronics | 30.81× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 26.28× | |
| Travelling | THRILL | 20.85× | |
| Urban Lifestyle | OPEN | 4.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.83× | |
| Sports Activity | POWER | 0.91× | |
| Healthy Lifestyle | BALANCE | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Agriculture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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