Agriculture Audience in Canada
Agriculture has an estimated audience of 8,049,048 people in Canada. 49.5% are female, 50.5% are male, average age 43.6. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Organic farming, Sustainable energy, Non-alcoholic beverage, Greenhouse, Lawn mower.
The average Agriculture fan in Canada is 43.6 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Organic farming, Sustainable energy, Non-alcoholic beverage, with strongest over-indexing on Organic farming (1.6× the country average). Demographically, the Agriculture audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Sustainability, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Agriculture fans
| Metric | Value |
|---|---|
| Female | 49.5% |
| Male | 50.5% |
| Average age | 43.6 |
| Estimated audience size | 8,049,048 |
Audience persona
The typical Agriculture fan in Canada is balanced, around 43.6 years old, with strong Sustainability tendencies and a notable affinity for Organic farming.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 3,829,420 | 1.14× |
| Quebec | 1,955,922 | 1.02× |
| British Columbia | 1,231,051 | 1.02× |
| Alberta | 1,025,319 | 1.03× |
| Manitoba | 419,496 | 1.39× |
| Saskatchewan | 331,446 | 1.3× |
| New Brunswick | 201,490 | 1.08× |
| Nova Scotia | 201,087 | 0.84× |
| Newfoundland and Labrador | 94,502 | 0.77× |
| Prince Edward Island | 33,925 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Organic farming | 1.6× | Food & Beverages |
| Sustainable energy | 1.69× | Home & Garden |
| Non-alcoholic beverage | 1.84× | Food & Beverages |
| Greenhouse | 1.73× | Home & Garden |
| Lawn mower | 1.65× | Home & Garden |
| Cappuccino | 1.66× | Food & Beverages |
| Mineral water | 1.82× | Food & Beverages |
| Urban agriculture | 2.31× | Business & Career |
| Garden centre | 1.56× | Home & Garden |
| Butcher | 1.52× | Food & Beverages |
| Smoked meat | 1.67× | Food & Beverages |
| Pressure washer | 1.52× | Home & Garden |
| Art Deco | 1.51× | Arts & Culture |
| Baking powder | 1.75× | Food & Beverages |
| Stihl | 1.83× | Home & Garden |
| Makita | 1.57× | Home & Garden |
| Malt whisky | 1.65× | Food & Beverages |
| Handyman | 1.7× | Home & Garden |
| Water filter | 1.53× | Food & Beverages |
| Photovoltaic system | 1.69× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.33 |
| Tradition | CONSERVATISM | 1.29 |
| Convenience Orientation | PREMIUM | 1.23 |
| Individualism | JOY | 1.22 |
| DIY Mentality | THRILL | 1.22 |
| Quality Awareness | PREMIUM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.9% |
| Italy | 5.5% |
| India | 5.0% |
See Agriculture audiences in other countries
More Field of study audiences in Canada
- Music (20,108,624)
- Politics and social issues (15,419,986)
- Education (11,614,140)
- Entrepreneurship (10,649,072)
- Finance (9,723,281)
Frequently asked questions
How many fans does Agriculture have in Canada?
Agriculture has an estimated audience of 8,049,048 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Agriculture fans?
49.5% of Agriculture fans are female, 50.5% are male, with an average age of 43.6 years.
Which brands do Agriculture fans like most?
Agriculture fans show strongest brand affinity for Organic farming (1.6×), Sustainable energy (1.69×), and Non-alcoholic beverage (1.84×) over the country average.
Where do Agriculture fans live in Canada?
Agriculture fans in Canada are most concentrated in Ontario (reach 3,829,420), Quebec (reach 1,955,922), and British Columbia (reach 1,231,051). These three regions account for the largest share of the active audience.
What other brands do Agriculture fans also like?
Beyond Agriculture itself, the audience over-indexes on Sustainable energy (1.69×), Non-alcoholic beverage (1.84×), Greenhouse (1.73×), and Lawn mower (1.65×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Agriculture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.