A data profile of the people who buy, follow and care about Agriculture in Canada — modelled from more than twelve digital signal sources. Agriculture has an estimated audience of 8,049,048 people in Canada.
The average Agriculture fan in Canada is 43.6 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Organic farming, Sustainable energy, Non-alcoholic beverage, with strongest over-indexing on Organic farming (1.6× the country average).
Demographically, the Agriculture audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Sustainability, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Agriculture fan in Canada is balanced, around 43.6 years old, with strong Sustainability tendencies and a notable affinity for Organic farming.
The key figures that characterise the Agriculture profile in Canada.
49.5% are female, 50.5% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 49.5% |
| Male | 50.5% |
| Average age | 43.6 |
| Estimated audience size | 8,049,048 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide Agriculture audience comes from Canada.
| Country | Share |
|---|---|
| United States | 18.9% |
| Italy | 5.5% |
| India | 5.0% |
Where the Agriculture audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Manitoba | ~400K | 1.39× | |
| 02 | Saskatchewan | ~300K | 1.30× | |
| 03 | Ontario | ~4M | 1.14× | |
| 04 | New Brunswick | ~200K | 1.08× | |
| 05 | Alberta | ~1M | 1.03× | |
| 06 | Quebec | ~2M | 1.02× | |
| 07 | British Columbia | ~1M | 1.02× | |
| 08 | Prince Edward Island | ~30K | 0.86× | |
| 09 | Nova Scotia | ~200K | 0.84× | |
| 10 | Newfoundland and Labrador | ~90K | 0.77× |
The strongest cross-interests of the Agriculture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Urban agriculture | Business & Career | 2.31× | ||
| 02 | Non-alcoholic beverage | Food & Beverages | 1.84× | ||
| 03 | Stihl | Home & Garden | 1.83× | ||
| 04 | Mineral water | Food & Beverages | 1.82× | ||
| 05 | Baking powder | Food & Beverages | 1.75× | ||
| 06 | Greenhouse | Home & Garden | 1.73× | ||
| 07 | Handyman | Home & Garden | 1.70× | ||
| 08 | Sustainable energy | Home & Garden | 1.69× | ||
| 09 | Photovoltaic system | Home & Garden | 1.69× | ||
| 10 | Smoked meat | Food & Beverages | 1.67× | ||
| 11 | Cappuccino | Food & Beverages | 1.66× | ||
| 12 | Lawn mower | Home & Garden | 1.65× | ||
| 13 | Malt whisky | Food & Beverages | 1.65× | ||
| 14 | Organic farming | Food & Beverages | 1.60× | ||
| 15 | Makita | Home & Garden | 1.57× | ||
| 16 | Garden centre | Home & Garden | 1.56× | ||
| 17 | Water filter | Food & Beverages | 1.53× | ||
| 18 | Butcher | Food & Beverages | 1.52× | ||
| 19 | Pressure washer | Home & Garden | 1.52× | ||
| 20 | Art Deco | Arts & Culture | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.33× | |
| Tradition | CONSERVATISM | 1.29× | |
| Convenience Orientation | PREMIUM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.88× | |
| Luxury Orientation | PREMIUM | 0.88× | |
| Social Media Usage | JOY | 0.91× |
Agriculture has an estimated audience of 8,049,048 people in Canada, concentrated in Ontario and Quebec.
49.5% of Agriculture fans are female, 50.5% are male, with an average age of 43.6 years.
Agriculture fans show strongest brand affinity for Organic farming (1.6×), Sustainable energy (1.69×), and Non-alcoholic beverage (1.84×) over the country average.
Agriculture fans in Canada are most concentrated in Ontario (reach ~4M), Quebec (reach ~2M), and British Columbia (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Agriculture itself, the audience over-indexes on Sustainable energy (1.69×), Non-alcoholic beverage (1.84×), Greenhouse (1.73×), and Lawn mower (1.65×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Agriculture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.