A data profile of the people who buy, follow and care about Agriculture in Netherlands — modelled from more than twelve digital signal sources. Agriculture has an estimated audience of 2,871,505 people in Netherlands.
Agriculture has an estimated audience of 2,871,505 people in Netherlands. 48.5% are female, 51.5% are male, average age 45.9. Top brand affinities: Jumbo (supermarket), Rabobank, Walking, WhatsApp, Hornbach.
Top brand affinities include Jumbo (supermarket), Rabobank, Walking, with strongest over-indexing on Jumbo (supermarket) (1.81× the country average).
Demographically, the Agriculture audience skews balanced with an average age of 45.9, and over-indexes on personality traits such as Extroversion, Community Orientation.
The typical Agriculture fan in Netherlands is balanced, around 45.9 years old, with strong Extroversion tendencies and a notable affinity for Jumbo (supermarket).
The key figures that characterise the Agriculture profile in Netherlands.
48.5% are female, 51.5% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 48.5% |
| Male | 51.5% |
| Average age | 45.9 |
| Estimated audience size | 2,871,505 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 37% |
of the worldwide Agriculture audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 18.9% |
| Italy | 5.5% |
| India | 5.0% |
The strongest cross-interests of the Agriculture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Walking | Sports | 2.49× | ||
| 02 | Refrigerator | Home & Garden | 2.31× | ||
| 03 | Canada | Travel & Leisure | 1.86× | ||
| 04 | ABN AMRO | Business & Career | 1.82× | ||
| 05 | Jumbo (supermarket) | Shopping | 1.81× | ||
| 06 | Internet & Social Media | 1.76× | |||
| 07 | Rabobank | Business & Career | 1.75× | ||
| 08 | Belgium | Travel & Leisure | 1.72× | ||
| 09 | Hornbach | Shopping | 1.70× | ||
| 10 | Happiness | Health | 1.68× | ||
| 11 | Ziggo | Technology & Electronics | 1.66× | ||
| 12 | Nature | Home & Garden | 1.62× | ||
| 13 | Toys | Games | 1.62× | ||
| 14 | Hair products | Beauty & Wellness | 1.61× | ||
| 15 | Dogs | Pets & Animals | 1.60× | ||
| 16 | Kitchen | Home & Garden | 1.60× | ||
| 17 | Aldi | Shopping | 1.58× | ||
| 18 | Family | Kids & Family | 1.56× | ||
| 19 | Psychology | Business & Career | 1.56× | ||
| 20 | Education | Business & Career | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.40× | |
| Community Orientation | OPEN | 1.38× | |
| Risk Appetite | THRILL | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.89× | |
| Luxury Orientation | PREMIUM | 0.92× | |
| Price Sensitivity | PREMIUM | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Agriculture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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