A data profile of the people who buy, follow and care about Agriculture in Portugal — modelled from more than twelve digital signal sources. Agriculture has an estimated audience of 3,334,873 people in Portugal.
The average Agriculture fan in Portugal is 47.5 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include OLX, Pizza, Norauto, with strongest over-indexing on OLX (1.53× the country average).
Demographically, the Agriculture audience skews balanced with an average age of 47.5, and over-indexes on personality traits such as Community Orientation, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Agriculture fan in Portugal is balanced, around 47.5 years old, with strong Community Orientation tendencies and a notable affinity for OLX.
The key figures that characterise the Agriculture profile in Portugal.
51.5% are female, 48.5% are male, average age 47.5.
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 47.5 |
| Estimated audience size | 3,334,873 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 10% | |
| 30-39 | 18% | |
| 40-49 | 27% | |
| 50+ | 40% |
of the worldwide Agriculture audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 18.9% |
| Italy | 5.5% |
| India | 5.0% |
Where the Agriculture audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Beja District | ~70K | 1.26× | |
| 02 | Castelo Branco District | ~70K | 1.05× | |
| 03 | Bragança District | ~40K | 1.05× | |
| 04 | Portalegre District | ~40K | 1.05× | |
| 05 | Guarda District | ~40K | 1.03× | |
| 06 | Lisbon District | ~1M | 1.02× | |
| 07 | Faro District | ~200K | 1.00× | |
| 08 | Vila Real District | ~60K | 1.00× | |
| 09 | Évora District | ~60K | 1.00× | |
| 10 | Coimbra District | ~200K | 0.99× | |
| 11 | Madeira | ~100K | 0.97× | |
| 12 | Azores | ~90K | 0.97× | |
| 13 | Viana do Castelo District | ~80K | 0.97× | |
| 14 | Viseu District | ~100K | 0.96× | |
| 15 | Leiria District | ~200K | 0.95× | |
| 16 | Setúbal District | ~300K | 0.93× | |
| 17 | Aveiro District | ~200K | 0.91× | |
| 18 | Braga District | ~300K | 0.90× | |
| 19 | Porto District | ~600K | 0.80× | |
| 20 | Santarém District | ~100K | 0.80× |
The strongest cross-interests of the Agriculture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Norauto | Cars & Mobility | 1.83× | ||
| 02 | Gluten | Health | 1.74× | ||
| 03 | Bricomarché | Home & Garden | 1.69× | ||
| 04 | Weather | Home & Garden | 1.58× | ||
| 05 | E.Leclerc | Shopping | 1.56× | ||
| 06 | Pizza | Food & Beverages | 1.54× | ||
| 07 | Retail banking | Business & Career | 1.54× | ||
| 08 | Fertilizer | Home & Garden | 1.54× | ||
| 09 | Peugeot 5008 | Cars & Mobility | 1.54× | ||
| 10 | Urban agriculture | Business & Career | 1.54× | ||
| 11 | OLX | Shopping | 1.53× | ||
| 12 | Peugeot 2008 | Cars & Mobility | 1.53× | ||
| 13 | Peugeot 208 | Cars & Mobility | 1.53× | ||
| 14 | Peugeot 3008 | Cars & Mobility | 1.53× | ||
| 15 | Fernando Pessoa | Literature | 1.53× | ||
| 16 | Macau | Travel & Leisure | 1.52× | ||
| 17 | Origami | Kids & Family | 1.52× | ||
| 18 | Peugeot 308 | Cars & Mobility | 1.52× | ||
| 19 | Renault Captur | Cars & Mobility | 1.52× | ||
| 20 | Renault Clio | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.25× | |
| DIY Mentality | THRILL | 1.21× | |
| Indulgence | JOY | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.90× | |
| Spirituality | BALANCE | 0.96× | |
| Early Adopter Mentality | POWER | 0.96× |
Agriculture has an estimated audience of 3,334,873 people in Portugal, concentrated in Lisbon District and Porto District.
51.5% of Agriculture fans are female, 48.5% are male, with an average age of 47.5 years.
Agriculture fans show strongest brand affinity for OLX (1.53×), Pizza (1.54×), and Norauto (1.83×) over the country average.
Agriculture fans in Portugal are most concentrated in Lisbon District (reach ~1M), Porto District (reach ~600K), and Setúbal District (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Agriculture itself, the audience over-indexes on Pizza (1.54×), Norauto (1.83×), Bricomarché (1.69×), and Retail banking (1.54×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Agriculture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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