A data profile of the people who buy, follow and care about Chocolate in Ireland — modelled from more than twelve digital signal sources. Chocolate has an estimated audience of 964,290 people in Ireland.
Chocolate has an estimated audience of 964,290 people in Ireland. 67.8% are female, 32.2% are male, average age 41.9. Top brand affinities: Desserts, Milk, Dinner, Beaches, Candy.
Top brand affinities include Desserts, Milk, Dinner, with strongest over-indexing on Desserts (2.16× the country average).
Demographically, the Chocolate audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Community Orientation, Family Orientation.
The typical Chocolate fan in Ireland is more female, around 41.9 years old, with strong Community Orientation tendencies and a notable affinity for Desserts.
The key figures that characterise the Chocolate profile in Ireland.
67.8% are female, 32.2% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 67.8% |
| Male | 32.2% |
| Average age | 41.9 |
| Estimated audience size | 964,290 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 24% |
of the worldwide Chocolate audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 17.2% |
| Brazil | 5.7% |
| Italy | 4.8% |
The strongest cross-interests of the Chocolate audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Desserts | Food & Beverages | 2.16× | ||
| 02 | Candy | Food & Beverages | 1.85× | ||
| 03 | Milk | Food & Beverages | 1.72× | ||
| 04 | Collagen | Beauty & Wellness | 1.72× | ||
| 05 | Dinner | Food & Beverages | 1.69× | ||
| 06 | Ice cream | Food & Beverages | 1.67× | ||
| 07 | Fast food restaurants | Food & Beverages | 1.65× | ||
| 08 | Sunglasses | Fashion & Accessoires | 1.63× | ||
| 09 | Drawing | Home & Garden | 1.62× | ||
| 10 | Crossword | Games | 1.61× | ||
| 11 | Wedding dress | Fashion & Accessoires | 1.56× | ||
| 12 | Library | Literature | 1.56× | ||
| 13 | Beaches | Travel & Leisure | 1.55× | ||
| 14 | Cheese | Food & Beverages | 1.54× | ||
| 15 | Circle K | Shopping | 1.52× | ||
| 16 | Movie theater | Movies & TV | 1.52× | ||
| 17 | Groupon | Internet & Social Media | 1.52× | ||
| 18 | Tattoos | Fashion & Accessoires | 1.51× | ||
| 19 | Cheesecake | Food & Beverages | 1.51× | ||
| 20 | Backpack | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.30× | |
| Family Orientation | CONSERVATISM | 1.23× | |
| Convenience Orientation | PREMIUM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.86× | |
| Social Media Usage | JOY | 0.93× | |
| Early Adopter Mentality | POWER | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Chocolate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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