A data profile of the people who buy, follow and care about Chocolate in Portugal — modelled from more than twelve digital signal sources. Chocolate has an estimated audience of 2,511,512 people in Portugal.
The average Chocolate fan in Portugal is 45.6 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include WhatsApp, Desserts, Auchan, with strongest over-indexing on WhatsApp (1.57× the country average).
Demographically, the Chocolate audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Indulgence, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Chocolate fan in Portugal is more female, around 45.6 years old, with strong Indulgence tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Chocolate profile in Portugal.
67.3% are female, 32.7% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 67.3% |
| Male | 32.7% |
| Average age | 45.6 |
| Estimated audience size | 2,511,512 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 34% |
of the worldwide Chocolate audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 17.2% |
| Brazil | 5.7% |
| Italy | 4.8% |
Where the Chocolate audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Setúbal District | ~500K | 1.77× | |
| 02 | Lisbon District | ~1M | 1.54× | |
| 03 | Porto District | ~800K | 1.39× | |
| 04 | Santarém District | ~200K | 1.39× | |
| 05 | Faro District | ~200K | 1.38× | |
| 06 | Leiria District | ~200K | 1.12× | |
| 07 | Azores | ~70K | 1.06× | |
| 08 | Braga District | ~300K | 1.04× | |
| 09 | Aveiro District | ~200K | 1.02× | |
| 10 | Beja District | ~40K | 0.97× | |
| 11 | Madeira | ~70K | 0.96× | |
| 12 | Coimbra District | ~100K | 0.92× | |
| 13 | Viseu District | ~80K | 0.89× | |
| 14 | Viana do Castelo District | ~60K | 0.88× | |
| 15 | Évora District | ~40K | 0.86× | |
| 16 | Castelo Branco District | ~40K | 0.83× | |
| 17 | Guarda District | ~30K | 0.78× | |
| 18 | Portalegre District | ~20K | 0.77× | |
| 19 | Vila Real District | ~30K | 0.75× | |
| 20 | Bragança District | ~20K | 0.74× |
The strongest cross-interests of the Chocolate audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Thai cuisine | Food & Beverages | 2.33× | ||
| 02 | Desserts | Food & Beverages | 2.09× | ||
| 03 | Indian cuisine | Food & Beverages | 2.01× | ||
| 04 | Pizza | Food & Beverages | 1.98× | ||
| 05 | French cuisine | Food & Beverages | 1.97× | ||
| 06 | Fast food restaurants | Food & Beverages | 1.86× | ||
| 07 | Romance novels | Literature | 1.72× | ||
| 08 | Snack food | Food & Beverages | 1.71× | ||
| 09 | Rio Ave F.C. | Sports | 1.66× | ||
| 10 | Distilled beverage | Food & Beverages | 1.64× | ||
| 11 | Costume jewelry | Fashion & Accessoires | 1.62× | ||
| 12 | Auchan | Shopping | 1.58× | ||
| 13 | Internet & Social Media | 1.57× | |||
| 14 | Dinner | Food & Beverages | 1.56× | ||
| 15 | EDreams | Travel & Leisure | 1.55× | ||
| 16 | Black Friday (shopping) | Shopping | 1.53× | ||
| 17 | Lingerie | Fashion & Accessoires | 1.52× | ||
| 18 | Grocery store | Food & Beverages | 1.52× | ||
| 19 | White wine | Food & Beverages | 1.52× | ||
| 20 | Online poker | Games | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.38× | |
| Community Orientation | OPEN | 1.33× | |
| Pet Ownership | JOY | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.02× | |
| Travelling | THRILL | 1.02× | |
| Career Orientation | POWER | 1.02× |
Chocolate has an estimated audience of 2,511,512 people in Portugal, concentrated in Lisbon District and Porto District.
67.3% of Chocolate fans are female, 32.7% are male, with an average age of 45.6 years.
Chocolate fans show strongest brand affinity for WhatsApp (1.57×), Desserts (2.09×), and Auchan (1.58×) over the country average.
Chocolate fans in Portugal are most concentrated in Lisbon District (reach ~1M), Porto District (reach ~800K), and Setúbal District (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Chocolate itself, the audience over-indexes on Desserts (2.09×), Auchan (1.58×), Pizza (1.98×), and Distilled beverage (1.64×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Chocolate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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