A data profile of the people who buy, follow and care about Cake in Ireland — modelled from more than twelve digital signal sources. Cake has an estimated audience of 1,012,422 people in Ireland.
Cake has an estimated audience of 1,012,422 people in Ireland. 75.0% are female, 25.0% are male, average age 42.8. Top brand affinities: Desserts, NCT (band), Breakfast, TK Maxx, Cheesecake.
Top brand affinities include Desserts, NCT (band), Breakfast, with strongest over-indexing on Desserts (1.87× the country average).
Demographically, the Cake audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Community Orientation, Design Affinity.
The typical Cake fan in Ireland is more female, around 42.8 years old, with strong Community Orientation tendencies and a notable affinity for Desserts.
The key figures that characterise the Cake profile in Ireland.
75.0% are female, 25.0% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 75.0% |
| Male | 25.0% |
| Average age | 42.8 |
| Estimated audience size | 1,012,422 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 25% |
of the worldwide Cake audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 16.8% |
| Japan | 8.3% |
| China | 7.0% |
The strongest cross-interests of the Cake audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cheesecake | Food & Beverages | 2.65× | ||
| 02 | Chocolate cake | Food & Beverages | 2.31× | ||
| 03 | Desserts | Food & Beverages | 1.87× | ||
| 04 | Ice cream | Food & Beverages | 1.84× | ||
| 05 | Sandwich | Food & Beverages | 1.67× | ||
| 06 | Breakfast | Food & Beverages | 1.64× | ||
| 07 | Bakery | Food & Beverages | 1.63× | ||
| 08 | Candy | Food & Beverages | 1.63× | ||
| 09 | Cappuccino | Food & Beverages | 1.63× | ||
| 10 | Cheese | Food & Beverages | 1.60× | ||
| 11 | Microwave oven | Home & Garden | 1.59× | ||
| 12 | Lip balm | Beauty & Wellness | 1.59× | ||
| 13 | Wedding dress | Fashion & Accessoires | 1.58× | ||
| 14 | NCT (band) | Music & Radio | 1.57× | ||
| 15 | Waxing | Beauty & Wellness | 1.56× | ||
| 16 | Face powder | Beauty & Wellness | 1.56× | ||
| 17 | TK Maxx | Shopping | 1.55× | ||
| 18 | Crossword | Games | 1.55× | ||
| 19 | Nail salon | Beauty & Wellness | 1.54× | ||
| 20 | Meghan Markle | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.36× | |
| Design Affinity | PREMIUM | 1.36× | |
| Convenience Orientation | PREMIUM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.87× | |
| Early Adopter Mentality | POWER | 0.87× | |
| Social Media Usage | JOY | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Cake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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