A data profile of the people who buy, follow and care about Breakfast in Ireland — modelled from more than twelve digital signal sources. Breakfast has an estimated audience of 890,299 people in Ireland.
Breakfast has an estimated audience of 890,299 people in Ireland. 69.0% are female, 31.0% are male, average age 42.1. Top brand affinities: SuperValu (United States), Lunch, Coffeehouses, Aviva Stadium, Cake.
Top brand affinities include SuperValu (United States), Lunch, Coffeehouses, with strongest over-indexing on SuperValu (United States) (1.66× the country average).
Demographically, the Breakfast audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Design Affinity, Social Media Usage.
The typical Breakfast fan in Ireland is more female, around 42.1 years old, with strong Design Affinity tendencies and a notable affinity for SuperValu (United States).
The key figures that characterise the Breakfast profile in Ireland.
69.0% are female, 31.0% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 69.0% |
| Male | 31.0% |
| Average age | 42.1 |
| Estimated audience size | 890,299 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 24% |
of the worldwide Breakfast audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 19.8% |
| Japan | 8.6% |
| China | 4.9% |
The strongest cross-interests of the Breakfast audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Breakfast television | Movies & TV | 2.60× | ||
| 02 | Lunch | Food & Beverages | 2.20× | ||
| 03 | Pastry | Food & Beverages | 1.76× | ||
| 04 | Snack food | Food & Beverages | 1.76× | ||
| 05 | Dinner | Food & Beverages | 1.75× | ||
| 06 | Bakery | Food & Beverages | 1.74× | ||
| 07 | SuperValu (United States) | Shopping | 1.66× | ||
| 08 | Cake | Food & Beverages | 1.64× | ||
| 09 | Confectionery | Food & Beverages | 1.62× | ||
| 10 | Coffeehouses | Food & Beverages | 1.58× | ||
| 11 | Desserts | Food & Beverages | 1.55× | ||
| 12 | RTÉ Radio 1 | Music & Radio | 1.54× | ||
| 13 | Local food | Food & Beverages | 1.54× | ||
| 14 | Juice | Food & Beverages | 1.54× | ||
| 15 | Tea | Food & Beverages | 1.53× | ||
| 16 | Circle K | Shopping | 1.53× | ||
| 17 | Italian cuisine | Food & Beverages | 1.51× | ||
| 18 | Aviva Stadium | Sports | 1.50× | ||
| 19 | Lodging | Travel & Leisure | 1.50× | ||
| 20 | Galway | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.22× | |
| Social Media Usage | JOY | 0.97× | |
| Patriotism | CONSERVATISM | 0.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.82× | |
| Travelling | THRILL | 0.84× | |
| Need for Security | CONSERVATISM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Breakfast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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