A data profile of the people who buy, follow and care about SuperValu (United States) in Ireland — modelled from more than twelve digital signal sources. SuperValu (United States) has an estimated audience of 2,932,234 people in Ireland.
SuperValu (United States) has an estimated audience of 2,932,234 people in Ireland. 73.0% are female, 27.0% are male, average age 46.4. Top brand affinities: Aer Lingus, Ticketmaster, Kitchen, Spas, Circle K.
Top brand affinities include Aer Lingus, Ticketmaster, Kitchen, with strongest over-indexing on Aer Lingus (1.52× the country average).
Demographically, the SuperValu (United States) audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
The typical SuperValu (United States) fan in Ireland is more female, around 46.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Aer Lingus.
The key figures that characterise the SuperValu (United States) profile in Ireland.
73.0% are female, 27.0% are male, average age 46.4.
| Metric | Value |
|---|---|
| Female | 73.0% |
| Male | 27.0% |
| Average age | 46.4 |
| Estimated audience size | 2,932,234 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 11% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 35% |
of the worldwide SuperValu (United States) audience comes from Ireland.
| Country | Share |
|---|---|
| Ireland | 84.4% |
| United States | 6.5% |
| United Kingdom | 3.4% |
The strongest cross-interests of the SuperValu (United States) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Crossword | Games | 2.18× | ||
| 02 | Emmerdale | Movies & TV | 2.15× | ||
| 03 | Circle K | Shopping | 2.08× | ||
| 04 | Dinner | Food & Beverages | 1.86× | ||
| 05 | Zoo | Kids & Family | 1.82× | ||
| 06 | Desserts | Food & Beverages | 1.80× | ||
| 07 | Weather | Home & Garden | 1.79× | ||
| 08 | TK Maxx | Shopping | 1.76× | ||
| 09 | Walking | Sports | 1.67× | ||
| 10 | Breakfast | Food & Beverages | 1.66× | ||
| 11 | Carpet | Home & Garden | 1.65× | ||
| 12 | Garden centre | Home & Garden | 1.63× | ||
| 13 | TripAdvisor | Travel & Leisure | 1.62× | ||
| 14 | Beaches | Travel & Leisure | 1.61× | ||
| 15 | Ticketmaster | Travel & Leisure | 1.59× | ||
| 16 | Spas | Beauty & Wellness | 1.59× | ||
| 17 | Hairstyle | Beauty & Wellness | 1.56× | ||
| 18 | Aer Lingus | Travel & Leisure | 1.52× | ||
| 19 | Kitchen | Home & Garden | 1.51× | ||
| 20 | Supermarket | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.67× | |
| Community Orientation | OPEN | 1.59× | |
| Family Orientation | CONSERVATISM | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.71× | |
| Sustainability | BALANCE | 0.81× | |
| Luxury Orientation | PREMIUM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for SuperValu (United States). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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