A data profile of the people who buy, follow and care about Aldi in Ireland — modelled from more than twelve digital signal sources. Aldi has an estimated audience of 3,998,812 people in Ireland.
Aldi has an estimated audience of 3,998,812 people in Ireland. 69.8% are female, 30.2% are male, average age 41.5. Top brand affinities: COS, Inter Milan, NBA Finals, Missguided, FentyBeauty.
Top brand affinities include COS, Inter Milan, NBA Finals, with strongest over-indexing on COS (1.52× the country average).
Demographically, the Aldi audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Individualism, Social Media Usage.
The typical Aldi fan in Ireland is more female, around 41.5 years old, with strong Individualism tendencies and a notable affinity for COS.
The key figures that characterise the Aldi profile in Ireland.
69.8% are female, 30.2% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 69.8% |
| Male | 30.2% |
| Average age | 41.5 |
| Estimated audience size | 3,998,812 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 23% |
of the worldwide Aldi audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 36.0% |
| Germany | 10.4% |
| United Kingdom | 9.9% |
The strongest cross-interests of the Aldi audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Luka Modrić | Sports | 2.72× | ||
| 02 | FentyBeauty | Beauty & Wellness | 1.73× | ||
| 03 | Missguided | Fashion & Accessoires | 1.69× | ||
| 04 | gold necklaces | Fashion & Accessoires | 1.69× | ||
| 05 | The Big C (TV series) | Movies & TV | 1.66× | ||
| 06 | Skepta | Music & Radio | 1.63× | ||
| 07 | Claudie Pierlot | Fashion & Accessoires | 1.62× | ||
| 08 | Jake Paul | Internet & Social Media | 1.59× | ||
| 09 | Princess Polly | Fashion & Accessoires | 1.59× | ||
| 10 | Grime (music) | Music & Radio | 1.58× | ||
| 11 | Inter Milan | Sports | 1.57× | ||
| 12 | Office Depot | Shopping | 1.56× | ||
| 13 | Outfit of the day | Fashion & Accessoires | 1.55× | ||
| 14 | COS | Shopping | 1.52× | ||
| 15 | NBA Finals | Sports | 1.52× | ||
| 16 | The Fresh Market | Shopping | 1.51× | ||
| 17 | Stormzy | Music & Radio | 1.51× | ||
| 18 | Maybelline | Beauty & Wellness | 1.50× | ||
| 19 | Reformation | Politics & Society | 1.50× | ||
| 20 | Kroger | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.18× | |
| Social Media Usage | JOY | 0.98× | |
| Design Affinity | PREMIUM | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.76× | |
| Need for Security | CONSERVATISM | 0.78× | |
| Patriotism | CONSERVATISM | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Aldi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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