A data profile of the people who buy, follow and care about TripAdvisor in Ireland — modelled from more than twelve digital signal sources. TripAdvisor has an estimated audience of 878,042 people in Ireland.
TripAdvisor has an estimated audience of 878,042 people in Ireland. 66.1% are female, 33.9% are male, average age 45.2. Top brand affinities: Airbnb, SuperValu (United States), Booking.com, Skyscanner, Trivago.
Top brand affinities include Airbnb, SuperValu (United States), Booking.com, with strongest over-indexing on Airbnb (2.75× the country average).
Demographically, the TripAdvisor audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Need for Security, Patriotism.
The typical TripAdvisor fan in Ireland is more female, around 45.2 years old, with strong Need for Security tendencies and a notable affinity for Airbnb.
The key figures that characterise the TripAdvisor profile in Ireland.
66.1% are female, 33.9% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 66.1% |
| Male | 33.9% |
| Average age | 45.2 |
| Estimated audience size | 878,042 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 27% | |
| 50+ | 31% |
of the worldwide TripAdvisor audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 14.7% |
| United Kingdom | 8.0% |
| Italy | 7.3% |
The strongest cross-interests of the TripAdvisor audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Trivago | Travel & Leisure | 3.67× | ||
| 02 | Hotels.com | Travel & Leisure | 3.42× | ||
| 03 | Expedia | Travel & Leisure | 3.33× | ||
| 04 | Airbnb | Travel & Leisure | 2.75× | ||
| 05 | Booking.com | Travel & Leisure | 2.57× | ||
| 06 | Skyscanner | Travel & Leisure | 2.37× | ||
| 07 | Travel website | Travel & Leisure | 2.12× | ||
| 08 | Travel Adventures | Travel & Leisure | 1.99× | ||
| 09 | Summer vacation | Travel & Leisure | 1.99× | ||
| 10 | Vacation rental | Travel & Leisure | 1.96× | ||
| 11 | Travel agency | Travel & Leisure | 1.92× | ||
| 12 | Connacht | Travel & Leisure | 1.84× | ||
| 13 | County Galway | Travel & Leisure | 1.71× | ||
| 14 | Hospitality industry | Business & Career | 1.66× | ||
| 15 | SuperValu (United States) | Shopping | 1.62× | ||
| 16 | Air travel | Travel & Leisure | 1.60× | ||
| 17 | County Cork | Travel & Leisure | 1.54× | ||
| 18 | Pet food | Pets & Animals | 1.53× | ||
| 19 | Bathroom | Home & Garden | 1.52× | ||
| 20 | Cruises | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.33× | |
| Patriotism | CONSERVATISM | 1.20× | |
| Travelling | THRILL | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.82× | |
| Design Affinity | PREMIUM | 0.94× | |
| Travelling | THRILL | 0.99× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for TripAdvisor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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