A data profile of the people who buy, follow and care about County Cork in Ireland — modelled from more than twelve digital signal sources. County Cork has an estimated audience of 767,333 people in Ireland.
County Cork has an estimated audience of 767,333 people in Ireland. 67.5% are female, 32.5% are male, average age 45.7. Top brand affinities: TripAdvisor, Zoo, Electric car, Rome, Emmerdale.
Top brand affinities include TripAdvisor, Zoo, Electric car, with strongest over-indexing on TripAdvisor (1.54× the country average).
Demographically, the County Cork audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Convenience Orientation, Tradition.
The typical County Cork fan in Ireland is more female, around 45.7 years old, with strong Convenience Orientation tendencies and a notable affinity for TripAdvisor.
The key figures that characterise the County Cork profile in Ireland.
67.5% are female, 32.5% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 67.5% |
| Male | 32.5% |
| Average age | 45.7 |
| Estimated audience size | 767,333 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 13% | |
| 30-39 | 26% | |
| 40-49 | 29% | |
| 50+ | 28% |
of the worldwide County Cork audience comes from Ireland.
| Country | Share |
|---|---|
| Ireland | 83.9% |
| United States | 6.2% |
| United Kingdom | 5.5% |
The strongest cross-interests of the County Cork audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Czech Republic | Travel & Leisure | 2.33× | ||
| 02 | Rome | Travel & Leisure | 2.31× | ||
| 03 | NBA playoffs | Sports | 2.08× | ||
| 04 | Certified Pre-Owned | Cars & Mobility | 1.91× | ||
| 05 | Car finance | Cars & Mobility | 1.89× | ||
| 06 | NBA Finals | Sports | 1.88× | ||
| 07 | Emmerdale | Movies & TV | 1.83× | ||
| 08 | Twitch | Games | 1.76× | ||
| 09 | Vue Cinemas | Movies & TV | 1.68× | ||
| 10 | Fertilizer | Home & Garden | 1.66× | ||
| 11 | Bed and breakfast | Travel & Leisure | 1.65× | ||
| 12 | Electric car | Cars & Mobility | 1.63× | ||
| 13 | Weather forecasting | Home & Garden | 1.62× | ||
| 14 | Zoo | Kids & Family | 1.60× | ||
| 15 | Convenience store | Food & Beverages | 1.55× | ||
| 16 | Non-alcoholic beverage | Food & Beverages | 1.55× | ||
| 17 | Employment agency | Business & Career | 1.55× | ||
| 18 | AXA | Business & Career | 1.55× | ||
| 19 | TripAdvisor | Travel & Leisure | 1.54× | ||
| 20 | Microwave oven | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.32× | |
| Tradition | CONSERVATISM | 1.24× | |
| DIY Mentality | THRILL | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.80× | |
| Risk Appetite | THRILL | 0.82× | |
| Pet Ownership | JOY | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for County Cork. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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